Advertising

We know that creative quality is a big driver of advertising effectiveness. Here’s how brands can turn their award-winning creative into commercial success.

In early 2023, KitKat Japan unveiled its noteworthy KitKat YOKUBARI DOUBLE ad on TikTok. Masterfully adhering to social media codes while injecting a burst of creative brilliance resulted in an authentic Misfits story.

It would seem the women’s movement has been running to stand still. In the first volume of Ipsos and Effie UK's Dynamic Effectiveness reports, we demonstrate the commercial upside for showing a woman’s worth.

Ipsos researcher and Fulham FC left back, Tia Foreman, explores the effectiveness of the 2023 Women's World Cup advertising and how brands can make the most of their sponsorship.

New report from Ipsos and Jones Knowles Ritchie unpacks the importance of brand distinctiveness in today's world.

New Effie UK report, in partnership with Ipsos, reveals that crisis can be a catalyst for growth at home and away.

Sustainability, happiness, democracy… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

Ipsos analysed Super Bowl 2023 ads through both traditional and cutting-edge methods – from surveys to social listening to live communities – to provide a more robust and nuanced picture of success. Here are the Ipsos Creative Excellence Awards for the top performers in Super Bowl LVII.

Entertainment, joy, and brand consistency make Virgin Atlantic’s ‘See The World Differently’ Ipsos' ad of 2022 for the UK.