Advertising

In-Game Advertising Significantly Improves Brand Affinity
Brands Survey

Ipsos Study of 37,000 Gamers Finds In-Game Advertising Significantly Improves Brand Affinity

Ipsos GameTrack (conducted on behalf of Video Games Europe) provides robust evidence that exposure to in-game advertising increases both brand affinity and advertising awareness, demonstrating that virtual gaming environments can create measurable real-world brand impact.
2021 Effie UK Report, In Partnership With Ipsos: Embracing constraints is key to effectiveness
Advertising Publication

Embracing constraints is key to effectiveness: 2021 Effie UK Report

Embracing constraints, setting clear objectives, and sticking with long-running campaigns are key themes to the most effective UK campaigns during the COVID-19 pandemic, according to the latest Effie UK Report, released in partnership with Ipsos.
Ipsos Creative Corner, with Effie UK
Advertising Publication

Ipsos Creative Corner, with Effie UK

Ipsos, Effie UK, NHS England and MullenLowe Groupe discuss how to embrace non-conformity and chose the channels that drive campaign effectiveness.
Get real, get creative!
Advertising Publication

Get Real, Get Creative!

Real understanding to climb the Creative Effectiveness Ladder
We don't need to talk about ads
Social Media Publication

We d̶o̶n̶'̶t need to talk about ads

Why only some advertising gets talked about on social media and becomes famous.
Regrets we have a few
Consumer Behaviour Publication

Making the most of our regrets

What we can we learn from regrets? For the market researcher, regret is an important construct that can enhance our understanding of decision-making and consumer behaviour.
Measuring the value of personalised digital creative | Ipsos
Digital Publication

Measuring the value of personalised digital creative

Tailored for success.
Ipsos launches its new creative assessment solution: Creative|Spark
Media Survey

Ipsos launches its new creative assessment solution: Creative|Spark on Ipsos.Digital Platform

Ipsos announces the launch of Creative|Spark, its new online solution to evaluate video creative, is live in 16 countries.
Old man wearing mask | Ipsos | Covid-19 | Coronavirus
Advertising Publication

COVID-19: The Creative Fightback

In Ipsos’s latest paper, our Creative Excellence experts explain what brands can do – and are expected to do – in the face of a challenge such as COVID-19.
The power of you: why distinctive brand assets are a driving force of creative effectiveness | Ipsos
Advertising Publication

The Power of You: Why distinctive brand assets are a driving force of creative effectiveness

In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.
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