Advertising

The new Ipsos Veracity Index finds trust in politicians has fallen over the last year, sending them spiralling back to the bottom of the index.

Discover how long term brand building supported by strong creative and great customer service can cause your brand to be thought of at the moments that matter.

The Advertising Standards Authority (ASA) commissioned Ipsos to research people’s comprehension of influencer advertising and how they identify influencer advertising vs. organic (i.e. ‘normal’) posts.

Discover how long term brand building supported by strong creative and great customer service can cause your brand to be thought of at the moments that matter.

The changing dynamics of a modernising medium and how to get more from Out of Home (OOH) advertising.

How early communication research enables marketers to make more creative, bolder advertising … faster.

For many marketers, OOH advertising has a strong appeal: it is pure advertising; it features no other content to distract viewers and makes no demands on them; it doesn’t want you to click a banner or give it your email address. So, it is important that we measure exposure to OOH advertising accurately and efficiently.

Nike's advertising campaign featuring Colin Kaepernick – a man described by the New York Times as “perhaps the most divisive American athlete of his generation” – is one of the most contentious examples of corporate activism in recent memory. What lessons can corporate communicators draw from the company speaking out on a ‘hot button’ issue, and how does this affect corporate reputation?

According to the Ipsos Veracity Index 2018, advertising executives rank below politicians as Britain’s least-trusted profession.