Advertising

Ipsos announces the launch of Creative|Spark, its new online solution to evaluate video creative, is live in 16 countries.

In Ipsos’s latest paper, our Creative Excellence experts explain what brands can do – and are expected to do – in the face of a challenge such as COVID-19.

In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.

The new Ipsos Veracity Index finds trust in politicians has fallen over the last year, sending them spiralling back to the bottom of the index.

Discover how long term brand building supported by strong creative and great customer service can cause your brand to be thought of at the moments that matter.

The Advertising Standards Authority (ASA) commissioned Ipsos to research people’s comprehension of influencer advertising and how they identify influencer advertising vs. organic (i.e. ‘normal’) posts.

Discover how long term brand building supported by strong creative and great customer service can cause your brand to be thought of at the moments that matter.

The changing dynamics of a modernising medium and how to get more from Out of Home (OOH) advertising.

How early communication research enables marketers to make more creative, bolder advertising … faster.