Advertising

How to evoke an emotional response to leave strong branded memories. While we all know the importance of first impressions, this report highlights the significance of a good last impression.

A new report by Ipsos, commissioned by Google, investigates the potential of mobile apps and websites as an effective advertising channel.

As Instagram continues to grow, we explored the critical role the platform is playing for Canada’s Small and Medium-Sized Businesses (SMBs).

The New York Times revealed that FIFA are expecting to generate $6.1bn in revenue, which is up $1.3bn from last year; cementing this year’s tournament as the biggest sporting spectacle of all time.

The often-forgotten secret of digital advertising is that it’s just advertising. Great digital creative can gain attention and impact the brand (even if it’s just a simple banner ad).

Transforming adversity into a creative opportunity.

Like it or not, voice assistants are here to stay and Smart Speakers are one way they are infiltrating our homes. But, do we get what we expect when we open the box for the first time? How well does the marketing hype of brand giants like Amazon, Google, and Apple live up to the reality of ownership? Recent results from Ipsos’ Tech Tracker indicate there may still be work to do.

In conjunction with International Women's Day we have been investigating how far we have come, and how far we have to go to achieve gender equality.

The recently launched think with Google data visualisation tool details the demographics of mobile app users across six markets (UK, US, France, Germany, Italy and the Netherlands).