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Artificial Intelligence (AI)

Artificial Intelligence (AI)

Artificial Intelligence (AI) Survey

Making AI work for Europe

Generative AI could boost EU GDP by up to €1.4 trillion over the next decade, but realising this potential depends on widespread adoption that is currently far from guaranteed, new Ipsos research finds.

13.03.26

Artificial Intelligence (AI) Publication

The Power of Product Testing with Synthetic Data

Humanizing AI: Part 2

31.01.25

Technology Survey

Britons Divided on AI's Impact as UK Government Aims for Global Leadership

Three in ten (29%) believe AI will have a positive impact, while 26% say anticipate a negative impact (23% no difference).

27.02.25

Artificial Intelligence (AI) Publication

Navigating the AI Transition

Our research shows there is one essential factor that must underpin all efforts if the UK is to succeed in its AI ambitions: trust.

11.02.25

Artificial Intelligence (AI) Publication

Trust or bust: Realising the UK's AI ambitions

There is one essential factor that must underpin all the UK government's efforts in order for the UK to succeed in its AI ambitions: trust.

07.02.25

Society Publication

Ipsos Almanac 2025

Our reflections on the key events, trends and surprises of 2024 and what this means for the year to come - it's the Ipsos Almanac 2025.

04.12.24

Advertising Publication

Misfits and the Machine: Why AI alone can’t crack creative effectiveness

In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.

17.10.24

Public opinion Survey

People are uncomfortable with AI replacing human judgement for high-stakes decisions

Public Trust in AI: Implications for policy regulation

17.09.24

Artificial Intelligence (AI) Publication

Ipsos Update – September 2024

Data, Healthcare, Education … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

03.09.24

Ipsos Update | Inflation | Artificial intelligence

Artificial Intelligence (AI) Publication

Ipsos Update – August 2024

Sports, holidays, politics … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

09.08.24

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