Artificial Intelligence (AI)

Ipsos, one of the world’s leading market research companies, announces today the launch of Collective Innovation, an end-to-end offer designed to help businesses accelerate their innovation development with higher success rates.

The British public is comfortable rather than uncomfortable with a range of uses of AI in healthcare, particularly reminding patients to book follow-up appointments (61%), helping to identify potential health risks or early signs of disease via wearable devices (48%) and helping to identify those at increased risk of chronic illnesses (48%).

AI presents the biggest opportunity for Chartered Accountants to deliver value, shape careers, and create interesting roles, but demands upskilling and leadership from the top to maximise its potential.

Humanizing AI: Part 2

Three in ten (29%) believe AI will have a positive impact, while 26% say anticipate a negative impact (23% no difference).

Our research shows there is one essential factor that must underpin all efforts if the UK is to succeed in its AI ambitions: trust.

There is one essential factor that must underpin all the UK government's efforts in order for the UK to succeed in its AI ambitions: trust.

Our reflections on the key events, trends and surprises of 2024 and what this means for the year to come - it's the Ipsos Almanac 2025.

In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.