Consumers

Ipsos MediaCT Tech tracker is a quarterly, GB nationally representative survey which measures the emerging trends and developments in technology.

New findings from the Ipsos Tech Tracker show that more than half of UK adults are aware of 4G technology, write Gavin Sugden and Aakanksha Haran in Brand Republic.

The rise of both smartphone and tablet ownership means that more and more people engage in multi-screen behaviour. MediaCT investigates what activities people engage in and how it affects television viewing.

The tablet market is niche but growing, 1 in 10 consumers now own a tablet in the UK. With the Ipsos Tablet Panel we can help you understand how these owners are consuming content, and easily recruit them for other engaging research projects.

Radio expert Andy Haylett from Ipsos MediaCT presents the highlights from the latest RAJAR release.

Optimise your digital campaign prior to launch.
Live Test is a research solution that leverages ad replacement technology to evaluate digital creative and channel effectiveness before or at launch in an experimental environment. Providing you with the insight to make the right decisions for your digital campaign.

When trying to understand social media we need to think critically and be aware of contrary viewpoints. Download this white paper to learn more.

John Carroll talks about big data and what to expect from this year's Media Research Group conference in Monte Carlo.

Using the new product Censydiam MediaCT investigates how inner needs in the morning influence our choice in breakfast radio.