Consumers

Optimise your digital campaign prior to launch.
Live Test is a research solution that leverages ad replacement technology to evaluate digital creative and channel effectiveness before or at launch in an experimental environment. Providing you with the insight to make the right decisions for your digital campaign.

When trying to understand social media we need to think critically and be aware of contrary viewpoints. Download this white paper to learn more.

John Carroll talks about big data and what to expect from this year's Media Research Group conference in Monte Carlo.

Using the new product Censydiam MediaCT investigates how inner needs in the morning influence our choice in breakfast radio.

In this paper we look at the risks and complexities of ad transferability, seeking to improve an advertiser's chances of making creative successfully transfer across borders.

Content is king, but the importance of getting the media strategy right should not be underestimated. The plethora of choices can be daunting, but get it wrong and the power of great creative might not be maximised.

The gaming market is facing a period of huge change. Is the industry ready for the 'Next Level'?

Social media offer brands a great opportunity to reach out to people and actively interact with them. Here are our top tips for social engagement.

Mobile devices are becoming integral to our lives. Find out how Ipsos has developed innovative mobile apps and solutions to help you gain in the moment understanding of how people behave, respond and interact with your brand, advertising and word-of-mouth.