Customer Experience


Customer Experience Publication

Mastering the Closed-Loop Feedback System

Closed loop is a core component of effective VoC programmes today, yet execution levels vary significantly. Learn how to implement a truly effective closed-loop feedback system.
Customer Experience Publication

Evolving Your VoC Program for Continued Success - AXA Case Study

Keep your Voice of the Customer (VoC) program fresh and effective with ongoing improvements and innovative tweaks.
Customer Experience Publication

Nine key Learnings from AXA Health's Award-Winning VoC Program

Find out the key takeaways from AXA Health's award-winning VoC program: Empowering storytelling across departments, prioritising customer segments for maximum impact.
Financial Services Publication

Using Mystery Shopping to proactively measure staff engagement with Consumer Duty

Why Mystery Shopping is a key element of the research toolkit to assess customer interactions and drive improvements.

AI and the Future of CX

Designing empathetic and meaningful experiences.
Financial Services Publication

Improving Consumer Duty Outcomes Through Customer Experience

Understanding the health of your relationship with customers is vital to sustain, broaden, and deepen customer relationships. For brands in the financial services sector, Consumer Duty only adds to this commercial impetus to treat customers fairly - the regulatory imperative has moved from adhering to rules to being guided by the core principle of acting to deliver good outcomes for retail customers.

Applying Lessons from CX Text Analytics to Generative AI

Not Doomed to Repeat: learning from the past of Customer Experience text analytics will ensure we obtain the most value from Large Language Models

Ipsos Update – July 2023

Generative AI, equality, refugees… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
Luxury Publication

3 key learnings on luxury and sustainability

Discover 3 key learnings from our latest luxury roundtable hosted by Ipsos' Channel Performance and Customer Experience experts