Election

Ipsos publishes its first MRP (multi-level regression and post stratification) model of the 2024 General Election.

More than 8 in 10 Britons (83%) support setting legally binding targets to reduce the amount of sewage spilled in waterways according to an Ipsos poll for the Financial Times.

New polling from Ipsos, in partnership with the FT, has found that 7 in 10 Britons describe the current state of the British economy as poor.

Ipsos’ first Scotland poll for STV News since the General Election was called indicates a very close race between the SNP and Labour in Scotland

The first Ipsos Campaign Tracker of the 2024 General Election asks the public which issues will be most important in deciding their vote and which party has the best policies on them.

Healthcare stands out as the public’s clear short-term priority for a Keir Starmer-led government, followed by dealing with the cost of living, according to the May 2024 Ipsos Political Monitor.

Labour retains a large poll lead over the Conservatives although it has fallen slightly from 25 points to 21 points this month according to the May 2024 Ipsos Political Monitor

The public pessimism for the Prime Minister’s election chances now rivals that of his predecessor, Liz Truss, according to a new Ipsos poll.

When the Scottish public are asked how a list of possible contenders might perform as First Minister, John Swinney and Kate Forbes are neck and neck for the top spot in this new Ipsos Scotland poll.