Innovation


Financial Services Publication

Innovating with Financial Service Customers in Mind

By now, UK Financial Service (FS) providers should have their houses in order regarding the compliance of existing products and services to Consumer Duty outcomes. But what about new products and services travelling through the innovation pipeline? Is there a plan for baking Consumer Duty into their design phase?
User Experience Publication

Digital Banking: Is your app hitting the right notes with your customers?

A well-designed banking app experience can build positive brand associations, but what can traditional banks learn about improving the online user experience?

ChatGPT and the rise of generative AI: navigating the changing landscape of AI

While the domain of Generative Artificial Intelligence (AI) has been growing in recent years, ChatGPT accelerated its adoption and broke through as the first “mass” Generative AI application. It is important to take notice and put this and other emerging tools in perspective as the implications of the technologies will be far reaching and very fast.
Policymaking Publication

Evidently better: Putting evidence and policymaking to work, side-by-side

What lessons can we draw from the pandemic in terms of policymaking and the use of evidence?
Innovation Publication

Connected CPG

Navigating the new world with tech-enabled product innovations.
Innovation Publication

Innovation in Inflationary Times

A playbook for innovation leaders in the CPG industry.
Methodology Publication

Survey Research Methods Centre Update: December 2021

Welcome to the latest update from the Ipsos Survey Research Methods Centre.
Consumer Behaviour Publication

First Impressions Matter

Understanding the power of spontaneous reactions to develop stronger innovations.
Virtual Reality Publication

Towards innovation in online public deliberation

How do you harness the unique capacities of the online world for deliberation and dialogue? A new report from Ipsos shares findings from an expert workshop we conducted with Engage Britain.