Innovation

Unlock the secrets of innovation success with AI by infusing models with real human data, as 'Humanizing AI' reveals the pivotal role authentic interactions play in predicting the next big thing.

Ipsos is proud to announce that we have retained the rank of #1 Most Innovative Market Research Company by 2023 Greenbook’s GRIT report

By now, UK Financial Service (FS) providers should have their houses in order regarding the compliance of existing products and services to Consumer Duty outcomes. But what about new products and services travelling through the innovation pipeline? Is there a plan for baking Consumer Duty into their design phase?

A well-designed banking app experience can build positive brand associations, but what can traditional banks learn about improving the online user experience?

While the domain of Generative Artificial Intelligence (AI) has been growing in recent years, ChatGPT accelerated its adoption and broke through as the first “mass” Generative AI application. It is important to take notice and put this and other emerging tools in perspective as the implications of the technologies will be far reaching and very fast.

What lessons can we draw from the pandemic in terms of policymaking and the use of evidence?

Navigating the new world with tech-enabled product innovations.

A playbook for innovation leaders in the CPG industry.

Welcome to the latest update from the Ipsos Survey Research Methods Centre.