Market Research

Sir Robert Worcester and Mark Diffley analyse the results of our latest Scottish Public Opinion Monitor for The Times

Wonga has to show how its sponsorship of Newcastle United will benefit both the football club and the region, writes Jamie Robertson, director, Ipsos ASI in Brand Republic.

When trying to understand social media we need to think critically and be aware of contrary viewpoints, writes Phil Shaw, director, Ipsos ASI.

New products come and go at alarming speeds so you need to understand how to optimise the power and attraction of your brands, writes Richard Boyko, director, Ipsos InnoQuest.

Steven Treanor explores the potential impact of Housing Benefit Reform on landlords, families and communities

In the newest vodcast John Carroll and Sarah Jenkins talk about how Ipsos' knowledge of people's internal need states can be used to understand people's preferences for specific breakfast radio shows.

Ipsos is celebrating its five nominations in the Market Research Society (MRS) Awards 2012.

People rarely expect perfection, says Milorad Ajder, Head of Ipsos's Reputation Centre, but authenticity is corporate gold dust.

Chris Martin looks at the recent developments relating to the Fuel Poverty measures