Market Research

Tara Beard-Knowland urges brands to not neglect their marketing spend and to consider how to maximise reach across multiple platforms.

For the New Statesman, Head of Political Research, Gideon Skinner, discussed whether parliamentary wrangling over House of Lords reform is in tune with the public mood.

As parliament enters its summer recess, Head of Political Research, Gideon Skinner, considers the main political parties' poll ratings and the change in momentum since the start of the year.

What next for the nation's favourite drink, asks Jon Weeks, Director in Ipsos Marketing in his latest blog for Marketing Magazine.

Tara Beard-Knowland of Ipsos ASI discusses in Campaign whether sponsorship is turning anyone's head and highlights the importance of being relevant and stand out from the crowd at the same time.

In his newest blog for MediaWeek John Carroll talks about the rise of server data, what it is and what implications it might have on future research.

When it comes to new product development it's important to take a strategic view of the fuzzy front end, write Joe Marshall and Annie Tokatlian, Ipsos Marketing in Brand Republic.

Louise Brice discusses how leading brands are using outdoor advertising and painting the streets red, white & grey in a bid to cut through the noise.

New research from Ipsos MediaCT's Tech Tracker shows that over 4 in 10 GB adults have used Facebook and YouTube in the past 3 months.