Market Research

What a pricing change for the Olympic mascots can tell us about how innovation opportunities should be launched, writes Jon Weeks, Ipsos Marketing in Marketing.

In this year of celebration Britain has the opportunity to showcase its innovative spirit, writes Jennifer Fisher of Ipsos Marketing in Brand Republic.

Money and time are always at a premium, but it's important to think about the future and engage with social media, writes Tara Beard-Knowland from Ipsos ASI in Brand Republic.

Particularly this year, home-grown brands are emphasising their Britishness, writes Keith Glasspoole of Ipsos ASI in Brand Republic.

Ipsos's latest work for the Local Government Association, looking at the best ways to benchmark residents' perceptions of local government.

Tara Beard-Knowland of Ipsos ASI talks in Campaign about Microsoft's intention to change the brand name of Hotmail to Outlook and why this is an interesting one from a communication about a re-brand perspective.

More attention needs to be paid to the older consumer starting now, as it's not all cups of tea in front of the fire wearing zip up slippers, argues Jon Weeks, Director in Ipsos Marketing.

Claire Emes, head of Trends and Insight - and a keen hockey player - blogs in MediaWeek how we can all take part in the Olympics using social media.

Welcome to the first Ipsos Marketing newsletter which in this edition brings together our latest research and insights into Britain and Britishness.