Market Research

How much should brands help consumers manage their diets and calorie intake through their products, asks Jon Weeks of Ipsos Marketing in Marketing Magazine.

Tara Beard-Knowland of Ipsos ASI asks in Campaign whether GoCompare are doing the right thing in getting rid of Gio?

Only half of us plan to take a holiday this summer, as we are more willing to sacrifice our summer break than a new phone or game: Claire Emes, Head of Trends & Insight in MediaWeek.

Offer consumers something unknown and tap into a new market writes Joe Marshall, Senior Director, Ipsos Innoquest in Marketing magazine.

As John Carroll of Ipsos MediaCT turns 40 this week, he considers what RAJAR tells us about what his fellow over-40-year-olds are listening to on the radio and the target market for the BBC.

Jon Weeks writes how beauty brands can look to social media to find the seeds of opportunity for NPD during the recession in Marketing magazine.

As iPhone celebrates its 5th birthday, our latest Ipsos MediaCT Tech Tracker indicates it has led the way to 45% smartphone ownership amongst GB adults.

There are some strategies to employ and questions to consider if you think you've got content that can go viral, writes Tara Beard-Knowland, director, Ipsos ASI in Brand Republic.

Dan Wellings of our NHS and Public Health research area blogs for Nuffield Trust on what the recent polling tells us.