Market Research

What did we learn about public attitudes and behaviours? What did our research tell us about the events of the year? And how did our outlook shift?

The second paper in our “Future of Insights” series presents new thinking about how insights can be a source of information that truly inspires business growth.

In early October 2021, Ipsos started to reintroduce in home, face-to-face data collection for some of our major surveys. This follows recently updated guidance from the MRS and a successful pilot of required safety protocols.

Fostering trust, advocacy and motivation among research participants.

Exploring the demand for more immersive experiences as we move into a more digital world.

Climate change, vacations and vaccine passports, President Biden’s first 100 days and the latest trends in South Korean society are some of the featured topics in this month’s round-up of research and thinking from Ipsos around the world.

Welcome to the Ipsos 2020 Almanac - in a year we thought would be a turning point in the climate emergency, instead it was a year unlike any other.

Video research can get us closer to real, consumer-led insights. So, shouldn’t you put video at the centre of more of your mystery shopping?

This month's Ipsos Research Highlights includes Government satisfaction improving, concern about isolation and travel bans and a drop in consumer confidence as coronavirus impacts everyone globally.