Market Research

With the Holyrood election only a week away, we assess the public mood and whether there are signs that consumer spending points the way to economic recovery.

Alex Salmond has received record satisfaction ratings, and has a substantial lead over Iain Gray in terms of who would make the more capable First Minister, according to Ipsos Scotland's latest poll.

Most Britons remain in favour of the monarchy, and perceptions of its long term staying power have increased.

Bobby Duffy writes in Public Service Europe about how austerity measures have dented public confidence, especially when coupled with low economic growth.

Ipsos OTX MediaCT has been nominated as a finalist for the prestigious Market Research Conference (MRC) award for its Appcast project work with Lumi Mobile.

In an article in Civil Service World, Anna Pierce explains how Departments can make better use of existing information as they strive to deliver more for less.

Saralyn Chaloner writes for Public Finance that, with public sector redundancies announced daily, it is no surprise that the latest Ipsos research shows 28% of public sector workers are concerned about unemployment.

Ben Page and Bobby Duffy of Ipsos recognised by the Local Government Chronicle's LGC50 supplement as two of the most influential people in local government.

The last year has seen a vast increase in the value placed on social media by some of Europe's biggest brands according to new Ipsos research released today.