Market Research

What does the future hold? This Ipsos report looks back at Britain in 2008 and ahead to Britain in 2009.

The Sun' s Political Editor commissioned Bob Worcester to write a personal "Why the polls got it wrong in New Hampshire" article for the Sun, Britain's best selling national daily newspaper, specifically in "Sunspeak".

An analysis by Sir Robert Worcester on the results of the 2008 American Presidential Election.

An introduction to Ipsos retail and shopper team's methods to address pre-lauch issues.

Ipsos launched Checkout today as the latest addition to its suite of shopper research solutions.

Shoppers Supporta Paying for Plastic Bags

How Ipsos research uncovers the motivations and behaviour of shoppers in the UK and around the world.

Sir Robert Worcester's analysis of the US presidential election campaign.

An article by Sir Robert Worcester on the US presidential elections for The American magazine