Market Research

How Ipsos research uncovers the motivations and behaviour of shoppers in the UK and around the world.

Sir Robert Worcester's analysis of the US presidential election campaign.

An article by Sir Robert Worcester on the US presidential elections for The American magazine

The change in consumer behaviour in the current economic crisis.

Milorad Ajder has been appointed as Managing Director of Ipsos's Reputation Centre (RC).

Ipsos has become the first research agency in the country to achieve registration to the international standard for information security - ISO 27001:2005.

The polls are all over the place...or are they? This is the first of a series of monthly Vox Populi blogs which my colleagues at Ipsos have asked me to write reviewing the opinion polls between now and the next election from my experience of nearly 40 years conducting and observing polls and how they are reported.

Ipsos has established `Delivery', to add value to research findings by reviewing clients' business processes and analysing how these match performance measures

Ipsos has been commissioned to carry out the National GP Patient Survey for the next 3 years from 2008 to 2011.