Media

4 in 10 Brits (41%) believe Ukraine will win the finals of the 2023 Eurovision Song Contest being held in Liverpool this Saturday.

Sustainability, happiness, democracy… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.

Ipsos analysed Super Bowl 2023 ads through both traditional and cutting-edge methods – from surveys to social listening to live communities – to provide a more robust and nuanced picture of success. Here are the Ipsos Creative Excellence Awards for the top performers in Super Bowl LVII.

Around 6 in 10 also believe that Matt Hancock - and other MPs - should resign in order to appear on I'm A Celebrity Get Me Out Of Here according to a new Ipsos poll.

An Ipsos survey for BBC Radio 1/Newsbeat has given a snapshot of young people’s lives in the UK.

How can advertising and sustainability work together to support a more sustainable future and responsible brand growth?

Creativity is often celebrated as the fuel of effective advertising, but it has a problem. It is an enigma of artistic work, with a range of definitions, wrapped in uncertainty, which often collides with marketers’ needs for stable returns from their advertising investments

As the volume of misinformation and fake news continues to rise, trust in media and social media companies is as crucial as it has ever been. Drawing on recent global research on the levels of trustworthiness of both the media and social media sectors, and what attributes are driving opinions - we help these sectors think about what they can do about it.