Media

Ipsos World Cup polling
Sports Survey

Early morning kick-offs threaten live viewership for 2026 FIFA World Cup, as commercial sponsorship facing disengagement in Great Britain

New polling data from Ipsos reveals that the late evening and early morning UK start times for the 2026 FIFA World Cup are set to heavily disrupt how British audiences consume the tournament. The study, conducted between 5th and 8th June 2026 among 1,099 adults aged 16–75 across Great Britain, indicates a dramatic shift toward highlight packages and catch-up options for morning fixtures.
Matt Hancock - I'm a Celebrity Get Me Out Of Here - Ipsos Poll November 2022
Politics Survey

More than 6 in 10 Britons think Matt Hancock wrong to appear on ‘I’m a Celebrity…Get Me Out of Here”

Around 6 in 10 also believe that Matt Hancock - and other MPs - should resign in order to appear on I'm A Celebrity Get Me Out Of Here according to a new Ipsos poll.
Only a minority of young people claim to be positive about the future of UK politics and the UK economy
Politics Survey

Only a minority of young people claim to be positive about the future of UK politics (17%) and the UK economy (20%)

An Ipsos survey for BBC Radio 1/Newsbeat has given a snapshot of young people’s lives in the UK.
Ipsos Views | White paper | Sustainability | Advertising | Thought Leadership
Climate change Publication

Sustainability and Advertising: Friends or foes?

How can advertising and sustainability work together to support a more sustainable future and responsible brand growth?
Misfits - How creativity in advertising sparks brand growth - Ipsos
Advertising Publication

MISFITS: How creativity in advertising sparks brand growth

Creativity is often celebrated as the fuel of effective advertising, but it has a problem. It is an enigma of artistic work, with a range of definitions, wrapped in uncertainty, which often collides with marketers’ needs for stable returns from their advertising investments
Fake news and misinformation: The divorce of tech and social media - Ipsos
Media Publication

Fake news and misinformation: The divorce of tech and social media

As the volume of misinformation and fake news continues to rise, trust in media and social media companies is as crucial as it has ever been. Drawing on recent global research on the levels of trustworthiness of both the media and social media sectors, and what attributes are driving opinions - we help these sectors think about what they can do about it.
12 points to….? What Britons think about the UK’s Eurovision Song Contest chances - Ipsos
Media Survey

12 points to….? What Britons think about the UK’s Eurovision chances

Half of Britons think it is likely the UK will get no points in the 66th Eurovision Song Contest Final this weekend despite promising odds at the bookies.
What Makes Nuanced Portrayal? Avoiding the unconscious stereotype trap - Ipsos
Media Publication

What Makes Nuanced Portrayal? Avoiding the unconscious stereotype trap

In this piece we provide a deep dive into how stereotypes in content have evolved over time, their potential for harm, and considerations for content creators looking to represent greater inclusion and nuanced portrayals
What do journalists really care about when appraising your organisation? Ipsos Business Jounalists Survey 2022
Business Publication

What do journalists really care about when appraising your organisation?

At a recent webinar, we shared our latest polling of business and financial journalists, including; what makes outstanding press relations and the views of journalists on ESG.
Over half of Britons say we aren’t talking enough about the rising cost of living – while 4 in 10 say “Partygate” is being discussed too much
Politics Survey

Over half of Britons say we aren’t talking enough about the rising cost of living – while 4 in 10 say “Partygate” is being discussed too much

With so much happening in the news, what do Britons think deserves more, or less, attention?
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