Media

A group of young people sit on the grass with a laptop
Media Publication

AI Grows Up: Media Audiences' Needs

Our roundup of the latest insights on the AI landscape shows that GenAI has moved into the mainstream. This shift has consequences for media companies as they roll out this transformational technology. There is a need to grapple with behavioural shifts, audience needs, questions and red lines.
12 points to….? What Britons think about the UK’s Eurovision Song Contest chances - Ipsos
Media Survey

12 points to….? What Britons think about the UK’s Eurovision chances

Half of Britons think it is likely the UK will get no points in the 66th Eurovision Song Contest Final this weekend despite promising odds at the bookies.
What Makes Nuanced Portrayal? Avoiding the unconscious stereotype trap - Ipsos
Media Publication

What Makes Nuanced Portrayal? Avoiding the unconscious stereotype trap

In this piece we provide a deep dive into how stereotypes in content have evolved over time, their potential for harm, and considerations for content creators looking to represent greater inclusion and nuanced portrayals
What do journalists really care about when appraising your organisation? Ipsos Business Jounalists Survey 2022
Business Publication

What do journalists really care about when appraising your organisation?

At a recent webinar, we shared our latest polling of business and financial journalists, including; what makes outstanding press relations and the views of journalists on ESG.
Over half of Britons say we aren’t talking enough about the rising cost of living – while 4 in 10 say “Partygate” is being discussed too much
Politics Survey

Over half of Britons say we aren’t talking enough about the rising cost of living – while 4 in 10 say “Partygate” is being discussed too much

With so much happening in the news, what do Britons think deserves more, or less, attention?
Tackling conspiracy theories
Society Publication

Tackling conspiracy theories

Our report highlights the danger of only focusing on a vocal minority when the wider population often have a more nuanced relationship with conspiracy theories.
print readership
Newspaper Survey

PAMCO data release provides first print readership in over a year

PAMCo have released updated GB print readership estimates for the first time in more than a year on October 29th, with fresh data collected using a new ‘online first’ research design developed by Ipsos.
Language Matters: Good practice for representing diverse identities
Media Publication

Language Matters: Good practice for representing diverse identities

In this piece we provide a deep dive into good practice for the language used when referring to groups of people and outline some important principles to consider when it comes to speaking about and representing diverse communities.
Online media literacy: Across the world, demand for training is going unmet - Ipsos
Media Survey

Online media literacy: Across the world, demand for training is going unmet

Results published from the Media Literacy Survey, conducted by Ipsos on behalf of Google.
Communicating in a Crisis: The needs of news audiences
Media Publication

Communicating in a Crisis: The needs of news audiences

This thought piece discusses how news consumption has changed this year as a result of COVID-19 and what news providers and media owners can do to best serve their audiences.
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