Media

Ipsos World Cup polling
Sports Survey

Early morning kick-offs threaten live viewership for 2026 FIFA World Cup, as commercial sponsorship facing disengagement in Great Britain

New polling data from Ipsos reveals that the late evening and early morning UK start times for the 2026 FIFA World Cup are set to heavily disrupt how British audiences consume the tournament. The study, conducted between 5th and 8th June 2026 among 1,099 adults aged 16–75 across Great Britain, indicates a dramatic shift toward highlight packages and catch-up options for morning fixtures.
Tackling conspiracy theories
Society Publication

Tackling conspiracy theories

Our report highlights the danger of only focusing on a vocal minority when the wider population often have a more nuanced relationship with conspiracy theories.
print readership
Newspaper Survey

PAMCO data release provides first print readership in over a year

PAMCo have released updated GB print readership estimates for the first time in more than a year on October 29th, with fresh data collected using a new ‘online first’ research design developed by Ipsos.
Language Matters: Good practice for representing diverse identities
Media Publication

Language Matters: Good practice for representing diverse identities

In this piece we provide a deep dive into good practice for the language used when referring to groups of people and outline some important principles to consider when it comes to speaking about and representing diverse communities.
Online media literacy: Across the world, demand for training is going unmet - Ipsos
Media Survey

Online media literacy: Across the world, demand for training is going unmet

Results published from the Media Literacy Survey, conducted by Ipsos on behalf of Google.
Communicating in a Crisis: The needs of news audiences
Media Publication

Communicating in a Crisis: The needs of news audiences

This thought piece discusses how news consumption has changed this year as a result of COVID-19 and what news providers and media owners can do to best serve their audiences.
Social media has joined TV as a dominant source of news | Ipsos
Media Publication

Trust misplaced?

A report on the future of trust in media.
The Last of Us Pt.2: The power of gaming storytelling
Qualitative Publication

The Last of Us Pt. 2: The power of gaming storytelling

This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.
Lockdown TV: Staying close to your audience
Media Publication

Lockdown TV: Staying close to your audience

This article explores the key findings from our Lockdown TV study with Thinkbox to demonstrate the importance of staying close to your audience in order to deliver on their needs.
Platforming Progressivism: The role of media providers in and amongst social change
Qualitative Publication

Platforming Progressivism: The role of media providers in and amongst social change

This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.
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