Media

In-Game Advertising Significantly Improves Brand Affinity
Brands Survey

Ipsos Study of 37,000 Gamers Finds In-Game Advertising Significantly Improves Brand Affinity

Ipsos GameTrack (conducted on behalf of Video Games Europe) provides robust evidence that exposure to in-game advertising increases both brand affinity and advertising awareness, demonstrating that virtual gaming environments can create measurable real-world brand impact.
Planning for 2025 and beyond
Media Publication

Planning for 2025 (and beyond!)

Global Trends that influence the media and tech industries in 2025
gaming industry
Gaming Publication

A call to action for a brighter future for the European video game industry

Policy recommendations shaping the European video game industry. Download our 2023 Key Facts Report and Manifesto now.
Embedding the audience
Artificial Intelligence (AI) Publication

Embedding the audience: Putting audiences at the heart of Generative AI

Understanding audience perspectives on Gen AI is crucial. Our latest report, written with the BBC, explores this, offering key insights into audience attitudes and concerns.
Half of Brits say they will listen to their friends and family when deciding who to vote for at the next General Election
Trust in Professions Survey

Half of Brits say they will listen to their friends and family when deciding who to vote for at the next General Election

New Ipsos polling Ipsos explores how Britons follow stories about politics and current affairs, and who they will listen to most when it comes to deciding how to vote.
A woman with red hair who has Cerebral Palsy looks at dresses in a shop. She uses two green walking sticks
Disability Survey

Disabled people often not seen in media and advertising content, new research finds

The nationally representative research carried out online in November and December 2023 on behalf of Business Disability Forum shows that many disabled* people do not feel represented by images used in media, advertising and on TV
Yes Prime Minister, questionnaire design matters
Methodology Survey

Yes Prime Minister, questionnaire design matters

An Ipsos poll asking the same series of questions asked in the BBC comedy series Yes Prime Minister, series 1, episode 2, "The Ministerial Broadcast" as posed by Sir Humphrey Appleby to Bernard Woolley
Super Bowl 2024 Ad Winners
Sports Publication

Super Bowl 2024 Ad Winners

Beyond Likeability to What Actually Worked
NHS Staff top Santa’s ‘nice list’ for fourth year in a row - Ipsos Poll
Christmas Survey

NHS Staff top Santa’s ‘nice list’ for fourth year in a row

Ipsos polled the British public on whom they think deserves to be on Santa's 'Nice' List and 'Naughty' List!
Opinions of other countries 'more important than the quality of song' to determine who wins Eurovision, say Brits
Media Survey

Opinions of other countries 'more important than the quality of song' to determine who wins Eurovision, say Brits

4 in 10 Brits (41%) believe Ukraine will win the finals of the 2023 Eurovision Song Contest being held in Liverpool this Saturday.
10 - 18 of 103 items