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Media Publication

AI Grows Up: Media Audiences' Needs

Our roundup of the latest insights on the AI landscape shows that GenAI has moved into the mainstream. This shift has consequences for media companies as they roll out this transformational technology. There is a need to grapple with behavioural shifts, audience needs, questions and red lines.

05.05.26

Media Publication

Planning for 2025 (and beyond!)

Global Trends that influence the media and tech industries in 2025

07.01.25

Gaming Publication

A call to action for a brighter future for the European video game industry

Policy recommendations shaping the European video game industry. Download our 2023 Key Facts Report and Manifesto now.

04.10.24

Artificial Intelligence (AI) Publication

Embedding the audience: Putting audiences at the heart of Generative AI

Understanding audience perspectives on Gen AI is crucial. Our latest report, written with the BBC, explores this, offering key insights into audience attitudes and concerns.

04.06.24

Trust in Professions Survey

Half of Brits say they will listen to their friends and family when deciding who to vote for at the next General Election

New Ipsos polling Ipsos explores how Britons follow stories about politics and current affairs, and who they will listen to most when it comes to deciding how to vote.

11.04.24

A woman with red hair who has Cerebral Palsy looks at dresses in a shop. She uses two green walking sticks

Disability Survey

Disabled people often not seen in media and advertising content, new research finds

The nationally representative research carried out online in November and December 2023 on behalf of Business Disability Forum shows that many disabled* people do not feel represented by images used in media, advertising and on TV

05.03.24

Advertising Publication

Unlocking the creative potential of out-of-home advertising

Thinking outside of the billboard.

20.02.24

Methodology Survey

Yes Prime Minister, questionnaire design matters

An Ipsos poll asking the same series of questions asked in the BBC comedy series Yes Prime Minister, series 1, episode 2, "The Ministerial Broadcast" as posed by Sir Humphrey Appleby to Bernard Woolley

20.02.24