Politics

Ipsos Political Pulse
Political Pulse Survey

Two in three Britons (66%) think Starmer should not lead Labour into the next General Election but are divided on when he should go

The latest Ipsos Political Pulse, conducted between 8-12 May 2026 among 2,191 British adults in conjunction with ITV/Peston, reveals a challenging landscape for the current government, with low favourability for Prime Minister Keir Starmer and a significant shift in public expectations regarding Reform UK leader Nigel Farage.
Bringing back switchers is a key challenge for the Conservatives - Ipsos
Political Monitor Survey

Bringing back switchers is a key challenge for the Conservatives

While former Conservative voters becoming undecided or less likely to vote is having an impact, former Conservative voters switching to Labour could be more serious long-term problem for the Conservatives.
Britons back Ukraine joining NATO in latest Ipsos polling
War/Terrorism Survey

Britons back Ukraine joining NATO in latest Ipsos polling

3 in 4 support making it easier for Ukrainian refugees to come to Britain
Half of UK shoppers worried about household grocery bills rising as inflation hits 30 year high - Ipsos
Shopper Survey

Half of UK shoppers worried about household grocery bills rising as inflation hits 30 year high

7 in 10 are already seeing an increase to their typical household grocery bill according to a new Ipsos poll.
Nearly half of Britons think UK Government is relaxing COVID rules too quickly - Ipsos
Coronavirus Survey

Nearly half of Britons think UK Government is relaxing COVID rules too quickly

New research by Ipsos has found that nearly half of Britons believe that the Government is relaxing COVID restrictions too quickly.
6 in 10 Britons support UK government sanctions against Russia – but support falls if energy prices increase - Ipsos
War/Terrorism Survey

6 in 10 Britons support UK government sanctions against Russia – but support falls if energy prices increase

New Ipsos polling shows level of Brits' support for sanctions against Russia over its actions in Ukraine
Brits’ concern about COVID-19 falls, but still high as many continue to take precautions - Ipsos UK
Coronavirus Survey

Brits’ concern about COVID-19 falls, but still high as many continue to take precautions

69% say they are concerned about the risk Coronavirus poses to the country as a whole.
Half of Britons say Boris Johnson has done a bad job as Prime Minister – up 13 points from last year - Ipsos
Politics Survey

Half of Britons say Boris Johnson has done a bad job as Prime Minister – up 13 points from last year

54% say Boris Johnson has done a bad job as Prime Minister so far in the latest Ipsos poll.
British opinion is still split on support for National Insurance rise - Ipsos
Economy Survey

British opinion is still split on support for National Insurance rise

As we get closer to April's increase in National Insurance to pay for NHS backlogs and social care, we ask how supportive are Britons for the tax rise?
New Ipsos research offers insight into the dynamic opinions of Yorkshire Red Wall voters - UK
Politics Publication

New Ipsos research offers insight into the dynamic opinions of Yorkshire Red Wall voters

A summary report of qualitative findings for UK in a Changing Europe from interviews with "Red Wall" voters in Yorkshire.
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