Politics

The public has more confidence in Reform UK to deliver change than any other party. 34% of people believe they have a good long-term economic plan, and 38% think they have a good plan for changing Britain generally, placing them ahead of both Labour and the Conservatives on these measures. However, a majority of Britons are not confident in any party.

Three in five Britons (60%) say they have not paid attention to a celebrity expressing their views in support of a political cause.

One in five (20%) British adults would consider voting for a new left-wing party founded by Jeremy Corbyn and Zarah Sultana. The party's appeal is strongest among young people, with one-third (33%) of 16-34s considering it, alongside a third of 2024 Labour voters (33%) and 43% of 2024 Green Party voters.

Seven in ten (69%) support age verification checks on platforms that may host harmful content. However, just 19% say they would be willing to submit proof of age for dating apps, lowering to 14% for pornography websites.

From Brighton to Bournemouth, Liverpool to Manchester, Ipsos is on the road this autumn, bringing data-driven insights to the heart of UK politics. Join us at this year’s party conferences as our experts take the stage, share public opinion research, and connect with decision-makers shaping the next election.

Among 2024 Conservative voters, Boris Johnson is the clear favourite to succeed Kemi Badenoch, with 24% choosing the former PM. However, 2024 Reform UK voters are split between Johnson and Robert Jenrick.

81% of Britons say society is divided, rising to 91% of those aged 55-75 and 90% of Reform UK voters.

Over half (57%) of Britons support the introduction of national ID cards, with support highest among Conservative voters and those over 55. Convenience and preventing illegal immigration most popular reasons for support, while concerns around data privacy drive opposition.

While Labour leads as the party seen as most likely to achieve its missions to improve the NHS and break down barriers to opportunity, Reform UK leads on “taking back our streets”, and the Greens on clean energy.