Politics

Ipsos Political Pulse
Political Pulse Survey

Two in three Britons (66%) think Starmer should not lead Labour into the next General Election but are divided on when he should go

The latest Ipsos Political Pulse, conducted between 8-12 May 2026 among 2,191 British adults in conjunction with ITV/Peston, reveals a challenging landscape for the current government, with low favourability for Prime Minister Keir Starmer and a significant shift in public expectations regarding Reform UK leader Nigel Farage.
Taylor Swift Reputation Album Cover
Society Survey

Are you ready for it? One in five set to hit play on Life of a Showgirl

The findings show Swift is firmly on the nation’s radar, younger audiences are leading the fandom, and plenty plan to give the new album a spin, with a fearless few ready to splash out on tour tickets.
Keir Starmer
Politics Survey

Disconnect between public awareness and support for Labour’s policies, Ipsos poll finds

In a poll taken before the Labour Party conference, Ipsos asked a representative sample of British adults whether they supported or opposed different Labour policies in government and the extent to which they had heard of them.
Poltiical Pulse
Political Pulse Survey

Britons split on whether they would prefer Labour or Reform UK to win the next election

If given a choice between the Labour party led by Keir Starmer and Reform UK led by Nigel Farage, Britons are split on which party they would prefer to win the next General Election. 38% say the Labour party led by Keir Starmer, while 35% say Reform UK led by Nigel Farage.
Political Monitor
Political Monitor Survey

Reform UK leads by 12 pts over Labour as both PM and Chancellor hit historic low satisfaction ratings

Reform UK leads by 12 pts over Labour as both PM and Chancellor hit historic low satisfaction ratings.
Political pulse
Political Pulse Survey

For the first time, Britons split on whether Keir Starmer or Nigel Farage would make a better Prime Minister

Three in ten prefer Keir Starmer, and three in ten prefer Nigel Farage.
Man using computer
Artificial Intelligence (AI) Survey

What the UK thinks about AI

The latest wave of research explores attitudes towards AI including barriers to using it, and what impacts AI will have across British Society.
Big Ben
Politics Survey

Big decline in belief public services are listening, as Reform UK becomes magnet for those who feel powerless, study finds

The share of Britons who believe most public services are ready to listen to complaints has halved over the past 23 years, falling from 49% in 2002 to just 26% today, according to new research that reveals widespread feelings of powerlessness across the country – and among Reform UK supporters in particular.
Donald Trump
Politics Survey

MPs have more confidence in the US-UK “special relationship” than British public, according to Ipsos poll

Just 36% of Britons say that there is currently a ‘special relationship’ between the US and UK – however, in a separate survey of MPs 73% said that it still exists.
Map of the world
War/Terrorism Survey

Ipsos poll on British attitudes towards the conflict in Israel and Gaza

While 44% of Britons support the UK government recognising a Palestinian state, 41% say that it won’t make a difference to resolving the conflict.
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