Polling


Missions, Milestones and Priorities

Track the government's performance on its key missions, milestones, and priorities.
Election Survey

Another successful UK Exit Poll for Ipsos

Ipsos conducted a successful 2024 General Election Exit Poll for the BBC, ITV and Sky News.
Polling Survey

Ipsos response to the 2024 election results

Ipsos comments about the 2024 General Election polling.
Politics Survey

Ipsos political polling methodology

Ipsos’s current UK political polling design.
Polling Survey

The People Behind the Polls

The People Behind the Polls - a series of video diaries and election debate reactions from members of the public during the 2024 General Election.
Scotland Survey

Ipsos political polling methodology in Scotland

Ipsos’s current political polling design in Scotland.
Polling Survey

Majority think Starmer will become Prime Minister, as only one in five think Sunak will win next election

Even a majority of 2019 Conservative voters are predicting that Keir Starmer will enter Number 10 according to Ipsos polling conducted after the 2023 party conferences.
Politics Survey

The British public think improving the NHS is the most important of Keir Starmer’s 5 missions

A new Ipsos poll explores public opinion of Keir Starmer's 5 missions.
Politics Survey

2 in 3 lack confidence in the Government’s ability to run the country properly, competently and seriously, or with integrity

3 in 5 support Boris Johnson resigning as Prime Minister after Rishi Sunak and Sajid Javid resign from the Cabinet.