Society

More Gen Z say they’ll own a pet than have a child, despite valuing parenthood more - Ipsos Life Aspirations Report
Generations Survey

More Gen Z say they’ll own a pet than have a child, despite valuing parenthood more

A new 30-country Ipsos study explores what people consider a successful life – and who gets to achieve it.
ESSENTIALS
Society Publication

ESSENTIALS - Evolving your business in response to COVID-19

Understanding changing consumer attitudes and behaviours amidst the COVID-19 crisis and what it means for businesses and brands with ESSENTIALS.
Anxiety the most common health concern among Britons under coronavirus lockdown
Society Survey

Anxiety the most common health concern among Britons under coronavirus lockdown

Britons in lockdown are most likely to be suffering from anxiety, over-eating and under-exercising.
How comfortable are Britons returning to normal after lockdown - Ipsos
Society Survey

How comfortable are Britons returning to normal after lockdown? Just two in ten would be comfortable holidaying abroad

Expanding on our popular research into life after lockdown, we find just 20% of people would feel comfortable holidaying abroad.
Majority of Britons continue to think The Government should prioritise health over economy in Covid response
Economy Survey

Majority of Britons continue to think The Government should prioritise health over economy in COVID-19 response

People's health is seen as more important than the country's economic health in latest Ipsos poll.
Ipsos poll finds having a nanny or cleaner come to work from a different household is seen as unacceptable behaviour under lockdown
Public opinion Survey

Ipsos poll finds having a nanny or cleaner come to work from a different household is seen as unacceptable behaviour under lockdown

In a poll conducted before Boris Johnson's lockdown-easing announcement, three-quarters said having a nanny or a cleaner from a different household was unacceptable behaviour
Large majority of Britons predict coronavirus will lead to changes in our lives, work, economy and society even one year from now – but expect less changes to the way we are governed
Society Survey

Large majority of Britons predict coronavirus will lead to changes in our lives, work, economy and society even one year from now – but expect less changes to the way we are governed

Britons expect our economy, work and lives to change as a result of the coronavirus pandemic but few expect the system of government to be different.
Understanding the coronavirus crisis | COVID-19 | Ipsos | Signals
Public Health Publication

Signals #5: Understanding the coronavirus crisis

This fifth edition of our Signals digest brings together Ipsos’ latest research on coronavirus, including new POVs, country insights, and the latest from the public opinion tracker.
6 in 10 Britons struggle to stay positive about the future, but this could be changed with a vaccine
Public Health Survey

6 in 10 Britons struggle to stay positive about the future, but this could be changed with a vaccine

While people are struggling to stay optimistic, they would feel more positive with the announcement of a vaccine, a safe income and access to coronavirus testing.
Britons think Coronavirus will have harder impact for old, poor and those in cities, but believe society has become less divided.
Public Health Survey

Britons think Coronavirus will have harder impact for old, poor and those in cities, but believe society has become less divided

Two-thirds expect coronavirus to have a negative impact on older people compared to only 8% who think young people will suffer.
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