Insights Hub

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• Digital Publication

  Point of View: Facing the Music of Big Data

  In this white paper, Ipsos explores the role of Market Research in Big Data and demonstrates how Big Data is not nearly as new and scary as it appears. The paper includes a range of Big Data case studies demonstrating the innovative work we've been conducting for clients as diverse as Google and HMRC.

  21.01.14
• Consumers Publication

  Neuroscience: Uncovering hidden truths

  Often, we aren't aware of the real motivations behind our actions. Ipsos ASI shows how Neuroscience can help you understand the non-conscious, emotional response which drives our reactions to brands and advertising.

  20.01.14
• Politics Survey

  Mustn't grumble: the British are happy, despite being gloomy

  The British public is largely happy despite being gloomy about their country's circumstances and prospects, according to our Global Trends Survey.

  20.01.14
• Crime, Justice, Police Survey

  Police Federation Independent Review

  The RSA today published its final report concluding its Independent Review of the Police Federation in England & Wales. The report outlines the support for fundamental reform of the Police Federation, based on survey work conducted by Ipsos of more than 12,000 members.

  20.01.14
• Politics Survey

  Hung parliaments seen as bad for the country, but half still expect another coalition in 2015

  Ipsos's Political Monitor reveals the majority of Britons think a hung parliament is bad for the country, both in regard to the 2010 result and looking forward to 2015. But despite this opposition to coalitions, half expect to see another coalition in 2015

  17.01.14

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Politics Survey

  Attitudes to a Hung Parliament

  The British public's view of an election outcome giving no party an overall majority, measured at and before general elections since 1979, as well as after the 2010 election

  17.01.14
• Politics Survey

  Coalition Preferences in Event of a Hung Parliament

  Who the British public preferred the third party to put into government if there was no overall majority at various general elections since 1979

  17.01.14
• Politics Survey

  Politics and Housing in 2014

  Ben Marshall blogs for Shelter on how housing has risen up the political agenda but is still up for grabs.

  16.01.14
• Investors Survey

  Both large and small UK businesses more optimistic towards the end of 2013

  Nearly all (93%) of Britain’s Captains of Industry, leaders of the UK’s largest businesses, think the economic condition of the country will improve over the next twelve months, according to the 2013 Captains of Industry study.

  14.01.14
• Politics Survey

  King's College London / Ipsos political leadership poll

  On the eve of a major conference on the nature of political leadership, hosted by King's College London and Ipsos, new polling and analysis from Ipsos shows that the public's average satisfaction ratings of the three main party leaders combined are lower than we have ever seen at an equivalent point before an election.

  14.01.14
• Consumers Survey

  Average awareness of new technology products increases 10% year on year

  Awareness of new technology increases 10% year on year in the Great British offline population the most recent Ipsos MediaCT Technology Tracker revealed.

  13.01.14