2022 Holiday Insights Calendar

Committing to diversity, equity and inclusion within advertising goes beyond simply doing what is right for society; it is a strategic move that yields both immediate and long-term benefits for brands.

Our roadmap for GLP-1 brand success is based on the three fundamental pillars of understanding Context, acting with Empathy, and shaping Expectations.

AI, Refugees, Crime … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

The Ipsos / Resonance Consultancy America’s Best Cities research now includes perception data as a factor. Access the report here.

Business relies on creativity and innovation to serve customers and compete. Here’s how artificial intelligence is changing both ends of that equation.

Will AI empower artists, or lead us to a more derivative future? What’s certain is that it will change the ways people think, relate, and create, says What the Future editor Matt Carmichael.

A more globalized world with more immersive media would bring change to domestic life, the commercial sphere, and everything in between. Ipsos Strategy3’s Trevor Sudano explains.

Artificial intelligence can help make everyone more creative and make online experiences more equitable — if we steer it in the right direction. Meta’s Victoria Ekwenuke explains how brands, platforms, and creators can drive that change.

People are still at the heart of product design. But new AI tools can generate ideas and extend the impact of human creativity, says Ipsos’ Alyson Heffernan.

When used with intention, AI can facilitate entirely new modes of creative expression. But that means developers should be listening to what artists want from these tools, says artist and RISD professor Daniel Lefcourt.