5 Secrets of Seek & Share Advertising

In Peter's latest article for Marketing Land, he discusses in detail the five characteristics of ads that people are excited to see and share with their friends.

04.26.16

Insight
Story
Craft
Arousal
Measurement

Read Marketing Land Article

Read Peter's previous articles on this topic

The author(s)

Peter Minnium

President, US, Media Development

Send an email

More insights about Media & Entertainment

Social Media Publication
Short-Form Social Misfits
The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
06.16.25
Media Publication
Tiger King and I
Content implications from the dramatic rise of the king of lockdown TV
04.20.20
Advertising Publication
Diamonds are No Longer Forever: Putting Emotion to Work for your Brands
How can brand campaigns today leverage the interplay of attention, memory and emotion to influence people’s choices?
11.03.16