Insights Hub

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  Consumers Survey

  Ipsos Data Drops: Why the future of branch banking may be parked in the drive-thru lane

  Americans are splitting their banking tasks by channel and convenience – and that still includes in-person interactions despite the growth of self-service options.

  10.30.26
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  Corporate Publication

  Welcome to The Path

  Meet Abbott’s Director of Global Market Insights, Liz O’Hara – she is from our latest class of Insights and Analytics leaders, sharing her career advice via award-winning ‘The Path’.

  10.30.26
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  Insights Publication

  Ipsos Data Drops 2026

  In 2026, we continue our series of three-minute briefings on what business leaders need to know about today.

  10.30.26
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  Consumers Events replay

  [WEBINAR] State of the Nation: Heading into the Holiday Season

  We'll examine consumer sentiment and future outlook, unpack evolving U.S.-Canada tensions amid economic policy announcements and tariff threats, and look at how shopping behaviors are changing as consumers balance value, confidence, and spending priorities.

  10.29.26
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  Politics Survey

  President Trump Approval Rating

  Data from the October Reuters/Ipsos Core Political conducted October 22-26 reveals that, roughly a week out of the 2026 midterm elections, Americans continue to identify the economy as the top issue facing the nation.

  10.29.26

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Politics Survey

  Latest U.S. opinion polls

  What are the data and trends shaping America today? Explore our latest opinion polls to learn more.

  10.28.26
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  Polling Survey

  Two in three Americans plan holiday cutbacks amid economic concerns

  New Ipsos poll conducted on behalf of Thrivent explores how Americans are responding to inflation and economic uncertainty this holiday season

  10.28.26
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  Consumers Survey

  The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

  The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about twice every month. From sports to politics, the answers say as much about Americans as they do about the world at large. Here's the latest.

  10.28.26
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  Society Survey

  Retail and Shopping: Essential data and insights

  From subscription services and e-commerce to tariffs and boycotts, the ways we shop and spend are in flux. Here’s Ipsos’ top data and analysis on what you need to know.

  10.28.26
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  Polling Survey

  Italian businesses believe businesses that fail to adopt AI risk falling behind competitors, want practical support to use AI

  Findings of an Ipsos poll of 500 small- and medium-sized Italian business owners and employees

  10.28.26
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  Foresight Publication

  What the Future: Shopping

  Read how AI, evolving ideas of value, and a return to stores are reshaping commerce.

  10.27.26