Insights Hub

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  Sports Publication

  The Long and Short of Sports Sponsorship

  How to make every sponsorship dollar work harder, before, during, and after the final whistle.

  05.08.26
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  Healthcare Publication

  Consumer brands are becoming healthcare’s next leader

  Our new report examines the convergence of consumer brands and healthcare.

  05.05.26
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  Foresight Publication

  Attention is marketing’s hottest commodity. Here’s how to get it in the fractured, AI-dominated future

  In an age of infinite content and infinite distractions, brands get attention by telling people something they don’t know about something they care about.

  04.28.26
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  Foresight Publication

  How digital shelf label expansion signals a new era for supermarkets

  Coming to a store near you: Digital price tags that will change prices real time and Americans’ grocery hauls. Here’s what that will mean for retailers, brands and shoppers.

  04.28.26
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  Foresight Publication

  How an energy drink upstart is rewriting the rules of mass attention

  How do you scale or consolidate niches into mass? We talk to Kyle Watson, chief brand officer of the fast-growing energy drink company, Celsius.

  04.28.26

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Foresight Publication

  How disinformation and ‘conflict entrepreneurs’ thrive in the modern attention economy

  Media and creators’ thirst for attention is nurturing the growth of conflict entrepreneurs who are driving disinformation and shaping public opinion. Here are ways credible research can neutralize their influence.

  04.28.26
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  Foresight Publication

  Content is full of cheap conflict attention grabs. It’s time to craft a new narrative

  Amanda Ripley, journalist and author of “High Conflict,” talks us through how brands can maintain trust when AI and disinformation flourish.

  04.28.26
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  Foresight Publication

  What consumers will watch and brands will face in tomorrow’s content revolution

  How can brands hold positive consumer attention in contexts they can’t control? USC’s Jeffrey Cole says with strategic preparation and authenticity, brands can thrive amid digital disruption.

  04.28.26
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  Foresight Publication

  Tensions

  What do opinions about today’s tensions say about tomorrow? We plot several possible futures, from using screens for work or pleasure to the trade-offs we make for content or privacy.

  04.28.26
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  Brands Publication

  Super Bowl LX: Yes, Bueno!

  How Ferrero worked with Ipsos to embrace the illogical, becoming a true Misfit for Kinder Bueno's Super Bowl ad in 2026

  04.27.26
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  Advertising Publication

  From Overwhelm to Opportunity

  Five steps to scale social creative impact, not just volume.

  04.27.26