Insights Hub

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• Marketing Publication

  Four Reasons To Switch

  The switchable consumer methodology is a powerful analysis and general framework that can successfully work for a variety of marketing problems. In fact, you can get four strategic outcomes!

  06.30.15
• Product Innovation Publication

  The Delightful Quest for Optimal

  Spoiler alert: We know that investing in Product Optimization at the earliest stages of development is a globally proven way of escaping the test and tweak trap – helping to start you on your journey to uncovering the next big opportunity. Simply put, it’s really smart research, allowing you to pinpoint the optimal product formulation and, even smarter, enabling you to predict whether or not that formulation will succeed in-market.

  06.30.15
• Neurosciences Publication

  Determining Strength of Conviction

  Implicit Reaction Time is a well-established methodology that is used internationally by academia and market research alike to determine the unconscious strength of associations. Ipsos calls their advanced version of this method IRT™.

  06.29.15
• Public opinion Publication

  Is Outdoor Cooking America's Favorite Pastime?

  Summer is finally here so we asked Americans about their eating and drinking habits during the warmer weather.

  06.29.15
• Segmentation Publication

  Competition Analysis and Identifying the Switchable Consumers

  Over the past few years we have successfully applied the compete-models and switchable consumer analysis on credit card services, banking services, consumer products, and fast moving consuming goods, and we have found this to be a very versatile approach that can be applied as a targeted segmentation approach.

  06.29.15

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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• Public opinion Publication

  Most Workers are Satisfied with Their Job but Not Their Salary

  Eight in ten (85%) of Americans are satisfied with their jobs; however most would change something if possible, or at least this is what a recent survey from Ipsos Public Affairs' Omnibus Division uncovered.

  06.19.15
• Social Media Publication

  What's Driving Consumer Conversations Online?

  Earlier this spring, we applied the Censydiam framework to social data in the automotive category, using two popular models in the growing compact luxury SUV segment.

  06.08.15
• Healthcare Publication

  Building a Differentiated Value Proposition for Pharma Brands with Empirical Emotional Research

  Do you want well-articulated and customized emotional spaces for your brand to target, empiric measurement of whether your preferred emotional territory is available or already occupied by a competitor? Do you want core linkages between your optimal differentiating emotional territory and potential reasons to believe?

  06.08.15
• Product Development Publication

  Moving Past the Tweak to Uncover the Optimal

  Faced with expedited timelines and tightened budgets, many marketers feel compelled to attack varied objectives with smaller scaled product tests that answer individual questions — but these often fail to address the bigger picture.

  06.02.15
• Public opinion Publication

  Incumbency is King!

  Political Fundamentals Put Dems and Clinton's Odds at only 30%

  05.28.15
• Public opinion Publication

  Summertime Means Vacation Time

  With summer around the corner, we asked Americans about their vacation plans for 2015 in our latest Ipsos Omnibus survey.

  05.28.15