Insights Hub

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• Healthcare Publication

  Geared for Health — Asean's growing medical and healthcare industry

  Medical device companies wanting to become market leaders in ASEAN need to focus on effective cost management and the introduction of new, cutting edge technologies, according to a new paper on the healthcare market in South East Asia from Ipsos Business Consulting.

  08.10.15
• Path to Purchase Publication

  The Most Important Stop on Mom's Purchase Journey

  When it comes to making purchases for the kids in the family, parents across the board resoundingly named their child as the key purchase driver, with virtually all parents indicating their child is the essential source of information in the decision-making process.

  08.04.15
• Public opinion Publication

  3 Pillars to Strengthen Your Social Programs

  While a sense of responsibility is important to an increasingly socially aware workforce and the stakeholders and communities impacted by corporations, a case can be made for doing good that does not rely solely on a responsibility argument. In fact, companies can do good in the world while doing well for themselves through creativity and strategic planning.

  07.28.15
• Innovation Publication

  Cultivating an Innovation Mindset

  In June, Wendy Hunt, Senior Vice President with Ipsos Marketing, hosted a webinar entitled "Cultivating an Innovation Mindset: 5 Sure-Fire Shortcuts to Innovation Success!"

  07.28.15
• Public opinion Publication

  Women, Technology and Democracy

  Ipsos Public Affairs recently completed a study on behalf of the NDI (the National Democratic Institute) to better understand how women interact with digital technology and the particular challenges they face with regard to access, comfort and competencies. Read this report for an exploration of how female participants in its programs are using digital technology to increase their participation in politics as office holders, candidates, advocates and voters.

  07.27.15

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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• Mobile Payment Publication

  For Mobile Banking, It Pays to Know Consumers

  The world is becoming increasingly digital. And this is arguably impacting the financial services sector more than any other industry.

  07.17.15
• Public opinion Publication

  Designing Authentic, Credible, and Effective Corporate Social Programs

  Corporate sustainability or social responsibility programs have benefits beyond being a responsible member of the global community.

  07.13.15
• Marketing Publication

  Four Reasons To Switch

  The switchable consumer methodology is a powerful analysis and general framework that can successfully work for a variety of marketing problems. In fact, you can get four strategic outcomes!

  06.30.15
• Product Innovation Publication

  The Delightful Quest for Optimal

  Spoiler alert: We know that investing in Product Optimization at the earliest stages of development is a globally proven way of escaping the test and tweak trap – helping to start you on your journey to uncovering the next big opportunity. Simply put, it’s really smart research, allowing you to pinpoint the optimal product formulation and, even smarter, enabling you to predict whether or not that formulation will succeed in-market.

  06.30.15
• Neurosciences Publication

  Determining Strength of Conviction

  Implicit Reaction Time is a well-established methodology that is used internationally by academia and market research alike to determine the unconscious strength of associations. Ipsos calls their advanced version of this method IRT™.

  06.29.15
• Public opinion Publication

  Is Outdoor Cooking America's Favorite Pastime?

  Summer is finally here so we asked Americans about their eating and drinking habits during the warmer weather.

  06.29.15