Insights Hub

All content

• Consumer Behavior Publication

  Path to Purchase

  Understand the dynamics involved along people’s journey, in order to optimize brand’s touchpoints strategy: what media for what function and when.

  02.09.15
• Trends & Prospective Publication

  Getting More Mileage With Auto Marketing

  Let's face it: our screens have truly become part of our lives, even when shopping for a new vehicle.

  02.04.15
• Millennials Publication

  Forward Passing Passions

  MediaPost blog published January 30 — As marketers focus increasing attention on the growing economic clout of Millennials, an in-depth understanding of the family dynamics in Millennial-led households is critically important.

  02.02.15
• Panels Publication

  Using Margin of Error with Non-Probability Panels

  Most marketing researchers know that using Margin of Error with convenience samples, non-probability samples, and online research panels is inappropriate. However, some researchers continue to report MOE as there does not seem to be a simple or any alternative.

  01.29.15
• Consumers Publication

  Going The Extra Mile: A Case Study

  The automotive marketplace has evolved considerably in the past decade. After years of tightening their belts, Americans are once again ready to open their wallets. But as they prepare to spend their hard earned dollars – particularly on big-ticket items such as vehicles – it is a very different shopping experience than it was several years ago.

  01.26.15

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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• Public opinion Publication

  Public Perspectives: Economy and Issues Going into 2015

  January 2015

  01.26.15
• Public opinion Publication

  Saving With Lower Gas Prices?

  According to a recent Ipsos Public Affairs eNations omnibus study conducted in January 2015, one-third (36%) of Americans felt they were able to spend more money for the holidays because gas prices were so low.

  01.21.15
• Marketing Publication

  8 Consumer Trends for 2015

  The Ipsos Censydiam Institute has compiled 8 consumer trends for 2015 to share with you.

  01.14.15
• Healthcare Publication

  Disease burden and patient reported outcomes among patients with moderate to severe psoriasis: an ethnography study

  Published by Dove Press Journal in their Psoriasis Targets & Therapy edition, this article co-authored by experts at Ipsos Healthcare sets out to assess the impact of psoriasis on health-related quality of life (HRQoL).

  01.14.15
• User Experience Publication

  Usability Tests

  The general objective is to check a website or a mobile app by analyzing the strengths and weaknesses regarding content, navigation and lay-out. Any type of context (E-commerce, media, corporate) can be analyzed.

  01.08.15
• Marketing Publication

  The Role of Social Media in the Shopper Ecosystem

  Sound bits (of advice) and bites (of research) from Ipsos SMX - social media research experts helping brands gain better insights to inspire and accelerate business growth.

  12.18.14