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• Public opinion Publication

  Global Happiness Report

  Majority of Global Citizens (75%) are Happy Despite Gloomy Economic Sentiments; `Very Happy' Cohort (20%) Down Two Points Since December 2012

  01.23.14
• Public opinion Publication

  The Economic Pulse of the World -- January 2014

  January 2014

  01.23.14
• Advertising Publication

  Why Use Norms in Advertising Research?

  Your marketing department spends a lot time, resources and money building a marketing strategy, developing advertising creative, and buying media to reach your target consumers. You conduct research during the creative development phase to test your ad in order to understand its potential and you track the ad once it's in market to quantify the impact on your business.

  01.17.14
• Marketing Publication

  Case Studies For Innovation In The Financial Services Sector

  At Ipsos, we are focused on the innovation of our Financial Services clients.

  01.09.14
• Public opinion Publication

  Living The Future: Featuring Results From Ipsos' Holiday Poll About Technology & Innovation

  Once upon a time we dreamt of the future. And today, we're living it!

  01.06.14

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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• Public opinion Publication

  2014: Anticipation for a New Year

  On the heels of 2013, global respondents in 23 countries appear to be setting their sights to a brighter future in the coming year. A strong majority (76%) indicate they are optimistic that 2014 will be a better year for them than 2013, up three points from last year. Only half (53%) expect the global economy to be stronger in 2014 than 2013, though this figure reflects a four-point improvement on the global aggregate level from last year.

  01.06.14
• Public opinion Publication

  Countdown to a "Social" New Year's Eve

  Two in three (67%) global respondents in 24 countries are likely to express greetings (such as "Happy New Year") through a social network such as Facebook or Twitter, on and around New Years 2014 - 42% very likely, 24% somewhat likely. One third (33%) of respondents are unlikely - 21% very unlikely, 12% somewhat unlikely.

  01.03.14
• Public opinion Publication

  Global Attitudes on Materialism, Finances and Family

  A major online survey of over 16,000 people across 20 countries conducted by global research company Ipsos suggests that those in emerging economies might see themselves as more materialistic and feel under more pressure to make money than their counterparts in North America and Europe. Looking to the future, respondents appear to be considerably more optimistic about themselves and their families than they are about their country.

  01.03.14
• Public opinion Publication

  The Economic Pulse of the World -- December 2013

  December 2013

  12.24.13
• Public opinion Publication

  U.S. Public Perspectives: Going Into 2014

  December 2013

  12.17.13
• Marketing Publication

  Feel Better About Health & Wellness Research

  Innovate In The Real World

  12.12.13