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  Society Survey

  Ipsos Core Political Survey: Presidential Approval Tracker August 2025

  According to the August Reuters/Ipsos Core Political survey, Americans express divided views on the most important problem facing the country. The poll indicates that political extremism is the most frequently cited concern, followed by the economy and crime or corruption, though these are mentioned less often. Notably, immigration is no longer ranked among the top three issues. The survey also finds that public perception of the country's direction has remained stable, though it leans pessimistic. President Donald Trump’s approval rating holds strong among Republicans but has weakened among independents.

  08.28.25
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  Society Survey

  Majorities in all countries now support banning under-14s from using social media

  Concern about youth mental health is widespread and views on the role of AI and technology in schools are divided, according to the 2025 Ipsos Education Monitor.

  08.26.25
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  Polling Survey

  Most Americans support government regulation of AI

  Americans have mixed views on the state of their personal financial situation

  08.25.25
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  Consumer Behavior Survey

  Are electronics the new luxury?

  The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker

  08.15.25
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  Consumer Behavior Survey

  Most Americans aren't seeing positive news about the economy

  Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker

  08.15.25

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Consumer Behavior Survey

  Affluent Americans more likely to have increased their net worth this year

  Middle-income Americans are more likely to have taken on debt or paid it down since this start of this year, according to the Ipsos Consumer Tracker

  08.15.25
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  Polling Survey

  Americans never forgot about inflation

  Below are five charts on where Americans stand on inflation

  08.15.25
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  Economy Survey

  August 2025 LSEG/Ipsos Primary Consumer Sentiment Index

  Consumer Confidence Stable For Second Consecutive Month

  08.15.25
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  Foresight Survey

  What the Future: Wellness

  As America enters a new health era, What the Future: Wellness explores how technology and changing policy priorities are shaping future care to food, and how providers and companies can adapt.

  08.14.25
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  Society Survey

  Ipsos Data Drops: How creativity can fuel EV sales in a stalled market

  Marketers should identify the unique, tangible features of their EV models, and build creative campaigns around those specific solutions.

  08.14.25
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  Society Survey

  Ipsos Equalities Index 2025: More needs to be done to promote equality, but support has slipped over the last two years

  The third edition of our Equalities Index covers 31 countries, and finds twice as many think campaigns to promote equality should go further (43%) than believe they ought to be rolled back (21%).

  08.13.25