Insights Hub

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  Foresight Publication

  Why better campaigns focus on audiences’ memories rather than views

  Third-party cookies remain in wide use — but new alternatives can inspire greater consumer understanding and better advertising, says Ipsos’ Nicholas Watson.

  09.12.24
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  Foresight Publication

  What people want from local news and how to fund it

  Regional reporting matters more than ever — but for it to have a future, Americans will need to think local and act local, says Rick Edmonds of the Poynter Institute. Here’s what that new news landscape could look like and why it matters for brands.

  09.12.24
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  Foresight Publication

  How polling can build trust across a fragmented media landscape

  In an era shaped by misinformation and disinformation, polling is more important than ever to navigate the murk and foster trust, says Ipsos Public Affairs’ Johnny Sawyer.

  09.12.24
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  Foresight Publication

  Why news literacy matters more than ever for future generations

  An informed public is essential for a functioning democracy. The News Literacy Project’s Peter Adams explains why educators and policymakers have a stake in getting the next generation of Americans engaged and informed.

  09.12.24
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  Foresight Publication

  What online communities reveal about who consumers trust

  As headlines spill over into newsfeeds and group chats, Americans are embracing new attitudes about fact-checking. Ipsos’ Kristyna Kanzler explains why that matters for platforms and brands — and how research can help.

  09.12.24

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Foresight Publication

  Future Jobs to Be Done

  The news keeps changing – per its name – but it continues to serve a baseline need to be informed. Ipsos Strategy3’s Matt Palmer explains how that role could evolve in a changing world.

  09.12.24
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  Drugs Publication

  A New Era for Pharmaceutical Advertising

  New fair-balance rules are here. By prioritizing creative quality, leveraging branded advertising, and listening to the voice of target patients, pharmaceutical companies can continue to effectively reach and engage their target audience.

  09.09.24
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  Consumers Publication

  Decoding the shopper's brain: How behavioral science unlocks growth

  The digital world is now an integral part of the shopper journey. But here's the catch: it's not just about what they buy, but why they buy.

  09.04.24
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  Artificial Intelligence (AI) Publication

  Ipsos Update – September 2024

  Data, Healthcare, Education … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

  09.01.24
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  Innovation Publication

  Supplier Diversity: Innovation, Inclusion & Insights

  Supplier diversity is not only about supporting women, minority, and veteran-owned businesses, but also about business health and sustainability by preventing supply chain disruptions, accessing new markets, improving brand reputation, and much more.

  08.29.24
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  Brands Publication

  Change Means Friction

  By understanding and leveraging cognitive conflict, businesses and policymakers can develop more effective strategies for driving positive change in consumer behavior, social attitudes, and more.

  08.26.24