Insights Hub

All content

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  Ipsos Update Publication

  Ipsos Update – April 2024

  Global happiness, gender equality, ESG… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.

  04.01.24
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  Consumers Publication

  I’ve Got a Feeling

  Read our latest article highlighting an Ipsos framework for how businesses can measure, understand and leverage consumer emotions.

  03.29.24
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  Media Publication

  Loving or Loathing: Understanding Affluents’ Relationship with Luxury

  Despite the connection that many Affluents have with luxury, there are those who see it as overpriced and a symbol of excess. Revisit our recorded webinar to hear how marketers can appeal to both groups.

  03.27.24
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  Society Publication

  Gen AI: From Wow to How

  Find out how you and your company can go from “Wow” to “How” with generative AI in the new interactive report from our new series, Insights to Activate.

  03.25.24
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  Consumers Publication

  What the Future: Parenting

  Watch our on demand webinar to hear exclusive data and analysis on what today’s (and tomorrow’s) parents want, and how business leaders and policymakers can support them.

  03.19.24

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Consumers Publication

  The Vibrant Fringes: Spotting opportunities beyond the mainstream

  Listening to individuals from the fringes can allow marketers to address an underserved market while also uncovering new opportunities and innovations to build brand equity.

  03.18.24
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  Foresight Publication

  How AI, new drugs, and your DNA will help us live better for longer

  What wellness — physical, mental, and otherwise — looks like matters for all of us, as individuals and as consumers. Matt Carmichael, editor of What the Future, looks at what the future could hold.

  03.14.24
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  Foresight Publication

  Shifts: Three forces that will shape the future of wellness

  Ipsos Strategy3’s Trevor Sudano looks at the forces that could transform health and wealth in America, from rising temperatures to rising medical bills.

  03.14.24
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  Foresight Publication

  What anti-obesity drugs could shift in how we think about weight

  We’re still in the early days of the GLP-1 revolution, but it’s already changing how patients and caregivers think about and treat obesity. WeightWatchers’ Dr. Spencer Nadolsky explains what this shift tells us about the future of wellness.

  03.14.24
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  Foresight Publication

  How new obesity medications could transform the grocery landscape

  Anti-obesity medications’ influence on Americans’ personal habits and diets could have cascading effects for food and beverage retailers, according to a new Ipsos study. Ipsos’ Rhoda Schmuecking explains.

  03.14.24
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  Foresight Publication

  How health wearables can be more useful for more people

  Wearable health monitors have been a game-changer for diabetics and pro athletes — but January AI CEO Noosheen Hashemi thinks AI could revolutionize personal health for an even wider group of Americans.

  03.14.24