New York, NY – Recognizing that the consumer’s path to purchase is more convoluted and more complex than ever before, Ipsos Marketing has launched LIFE Path to help clients understand and impact consumer choices along their journey. LIFE Path offers a holistic, modular approach to path to purchase understanding that involves social media intelligence, passive metering, and qualitative and quantitative research – so marketers can assess which touchpoints are most influential in generating sales.
New York, NY – Media use and interest in advertising among Affluent consumers continue to grow, even from already high levels, according to the Fall 2016 Ipsos Affluent Survey USA, the 40th annual version of which was released today. The Survey defines “Affluent” as adults living in households with at least $100,000 in annual household income, a group that reflects the top 25% of American households; Affluents have a median income of $146K, and a mean income of $221K. “Affluent use of digital and mobile media continues to rise, while their use of traditional media remains largely stable – resulting in a net increase in Affluent media audiences overall,” according to study Director and Chief Insights Officer Dr. Stephen Kraus.
