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  • Chart showing that 23 percent of Americans say they can work fully remotely
    Consumer Behavior Survey

    Fewer Americans say they have flexibility in where they work

    Fewer employed people say they can always work remotely and more people say they are required to always be at their office, despite the fact that they could do the work from elsewhere vs. a year ago, according to new data from the Ipsos Consumer Tracker
  • Chart showing that 43 percent of Americans say they simply want to pay for living expenses in retirement
    Consumer Behavior Survey

    When it comes to retirement, people are dreaming small

    Employed Americans' top priorities for retirement are day-to-day mundane things like living expenses (43%), paying down debt (31%) and medical bills (28%), according to new data from the Ipsos Consume Tracker.
  • Chart showing that one in five people would be willing to pay more for groceries facing shortages
    Consumer Behavior Survey

    Have shortages conditioned us to pay more for groceries?

    Americans are generally against paying surge pricing, according to the Ipsos Consumer Tracker – but there are a few areas where people are more willing to pay. Among the most interesting: One in five people say they would pay an additional fee for groceries or food items that are facing shortages.
  • Chart showing that 31% of childless cat ladies identify as Republican
    Consumer Behavior Survey

    Why America's childless cat ladies are more than just Taylor Swift

    Taylor Swift has endorsed Kamala Harris, calling herself a 'childless cat lady' in reference to a disparaging comment vice presidential candidate JD Vance made about Democrats. But new Ipsos data shows that childless women with cats largely match up with the rest of America.
  • A New Era for Pharmaceutical Advertising
    Drugs Publication

    A New Era for Pharmaceutical Advertising

    New fair-balance rules are here. By prioritizing creative quality, leveraging branded advertising, and listening to the voice of target patients, pharmaceutical companies can continue to effectively reach and engage their target audience.

  • Insights To Activate

    Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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