Insights Hub

All content

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  Trust in Professions Publication

  Why All Companies Need To Care About Misinformation

  All industries face some risk from misinformation—understanding the underlying drivers of trust and working to strengthen performance against these items can build benefit of the doubt and mitigate this risk.

  07.18.22
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  Music Publication

  What the Future: Music

  Watch our on demand webinar to hear new data and interviews with industry experts about the vital role music plays in our lives from entertainment to mental health – and opportunities for brands.

  07.14.22
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  Consumers Publication

  What Women Want in Web 3

  With the rules of Web 3 still on the cusp of creation, brand leaders have the opportunity to empower digital ownership and inclusivity for women.

  07.13.22
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  Qualitative Publication

  Becoming More Accessible: Innovation, Inclusion and Insights

  During this candid conversation we discuss innovation, interrupting unconscious ability bias, and using technology and culture to create transformational change in accessibility.

  07.13.22
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  Communities Publication

  How humor can connect your ads with a Gen Z audience

  Humor in ads is great, but tone is critical! Revisit on demand our webinar exploring types of humor that resonates with a Gen Z audience.

  07.12.22

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Foresight Publication

  How virtual and in-person concerts can coexist

  Marisol Segal, head of digital partnerships at AEG Presents, explains why streaming and virtual concerts will exist in harmony with in-person live music.

  07.06.22
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  Foresight Publication

  Virtual music is testing the limits of human connection

  Metaverse artist Sami Tauber, aka VNCCII, says it will be some time before artificial intelligence breaks its own repetitive patterns and behaviors and creates music we’ll want to listen to. Here’s why she says we should accept it when it does.

  07.06.22
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  Foresight Publication

  What happens when artists give fans creative license

  Glass Animals lead singer Dave Bayley realized that creativity and creating were keeping him sane during the pandemic. He explains why that led him to open-source sound clips, album artwork and more, and let fans freely create and share their work.

  07.06.22
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  Foresight Publication

  Why humans still have a place in music discovery

  In the age of algorithms, humans are still relevant as a source of music discovery. KEXP DJ John Richards explains why human-spun programming is key to his station’s ongoing success.

  07.06.22
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  Foresight Publication

  How virtual technology will redefine music shows

  Most people think that virtual concerts won’t be as engaging as real ones. But Industrial Light & Magic’s Ben Morris says that’s all about to change.

  07.06.22
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  Foresight Publication

  Why sponsors are nurturing emerging talent — and big names

  Music sponsorship traditionally focused on hitmakers and household names. But as PepsiCo seeks what’s next in music marketing, that increasingly means connecting with fans by mentoring up-and-coming talent, says PepsiCo’s Catherine Carter.

  07.06.22