Insights Hub

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  Consumers Publication

  A Panoramic View: With whom and with what do I truly compete?

  Getting an accurate and complete answer to the question of who you compete with is critical.

  13.12.21
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  Customer Experience Publication

  Tips For Making Sales Associates Essential to Shoppers

  We share research insight into retail sales associates and how customers perceive their usefulness.

  10.12.21
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  Society Publication

  A World in Limbo: What to Expect in 2022

  Our latest Thought Starter takes a look at the past year and how people feel about its progress – and its setbacks.

  10.12.21
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  Consumers Publication

  What can grocers learn about keeping relevant amid supply chain uncertainty?

  Stores are having a hard time keeping items in stock. But to what degree are shoppers noticing and how forgiving are they? Ipsos shares research insights and tips for grocers to stay relevant with shoppers

  06.12.21
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  Consumers Publication

  What does the new ‘eating at home’ mean for grocers and restaurants?

  Ipsos research shows that 55% of Americans say they are cooking more than before the pandemic. About three in ten are also using more food and grocery delivery. This opens the door for grocers to further their competition with restaurants.

  06.12.21

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Consumers Publication

  How can food brands better link synthetic biology to purpose?

  Ipsos research shows that sustainability and ethical practices are as important as traditional factors for Americans in purchasing food products. Ipsos shares how companies can bake these practices into their innovation processes earlier

  06.12.21
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  Consumers Publication

  What will diners’ new delivery habit mean for restaurants?

  While food delivery is no longer the ‘essential work’ that it was during the pandemic, what’s the risk for restaurants and grocery companies that cut off these services as customers return in-store?

  06.12.21
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  Consumers Publication

  How will the hybridization of grocery shopping evolve?

  To Nichele Lindstrom, vice president of e-commerce at Amazon-owned Whole Foods Market, the pandemic ‘changed everything.’ Ipsos interviews her about how online and in-store shopping offers flexibility that is an ‘and,’ rather than an ‘or.’

  06.12.21
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  Consumers Publication

  What’s keeping us from making our food supply chain better?

  How will the supply chain evolve to address the tensions between our ‘on-demand’ economy and conflicting desire for sustainability, for locally-pro¬duced, but also cheap and accessible food? Ipsos interviews Marina Mayer, editor-in-chief of both Food Logistics and Supply & Demand Chain Executive magazines, on where she thinks the supply chain is headed.

  06.12.21
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  Consumers Publication

  How will delivery drive food convenience in the future?

  Restaurant chains to grocers are investing in delivery-only ghost kitchens and other technology to make getting food even more convenient. Ipsos interviews Wendy’s Chief Information Officer Kevin Vasconi on what that means for the future of restaurants

  06.12.21
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  Consumers Publication

  Will we grow food in the future?

  Ipsos interviews J. Casey Lippmeier, vice president of innovation at synthetic biology company Conagen, on ways to create food ingredients beyond those that already exist in nature for innovation, sustainability and more

  06.12.21