Insights Hub

All content

• 

  Foresight Publication

  How overconfidence fuels the indulgence of risk in prediction markets

  The surge in prediction markets highlights a new dimension of risk-taking as indulgence. Dartmouth University’s Eric Zitzewitz discusses the nuanced behavioral patterns driving this trend and their broader implications.

  10.03.25
• 

  Foresight Publication

  How sex’s rising politization creates more brand risk

  Amid culture wars and shifting norms, Americans’ attitudes on sex and sexuality are increasingly nuanced. Author and sex journalist Carter Sherman discusses the complex implications for marketers.

  10.03.25
• 

  Foresight Publication

  Questions for the future 

  From AI-powered experiences to next-generation hospitality, these are the opportunities and risks for tomorrow’s business leaders across sectors.

  10.03.25
• 

  Brands Publication

  Campaign Effectiveness Ignited

  Unlocking cross-media synergy with TV and social media

  10.01.25
• 

  Customer Publication

  Take Mystery Shop Results to the Next Level

  How can companies best capitalize on the volumes of mystery shop performance management data they gather across their networks? Three overarching factors are critical to having a focused activation plan.

  10.01.25

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

  Subscribe

• 

  Brands Publication

  Innovation Reignited

  Innovation Reignited is a collaboration between Ipsos, Market Logic, and Alchemy-Rx, created to help leaders refocus on innovation as a core growth driver.

  09.24.25
• 

  Corporate Publication

  Ipsos Reputation Council Report 2025

  The eighteenth sitting of the Reputation Council captures the candid perspectives of 161 senior corporate communicators across 19 global markets. The 2025 report equips business leaders with the foresight and tools to navigate challenges with confidence.

  09.22.25
• 

  Brands Publication

  Brand America 2025

  For decades, American brands have been among the United States’ most recognizable and powerful economic and cultural exports. But shoppers from China to Brazil may now be rethinking that relationship.

  09.17.25
• 

  Well Being Publication

  What the Future: Wellness

  Revisit our webinar to learn how the pursuit of wellness influences every aspect of American life. But that picture is changing faster than ever before.
  
  

  09.15.25
• 

  Society Publication

  Bridging the AI Divide: Insights to Activate

  Since the modern era of artificial intelligence began in 2022, advancements have come at a breakneck pace. But in the U.S., that hasn’t translated to more users – or less skepticism.

  09.09.25
• 

  Brands Publication

  The Intuition Illusion: Why The Audience Knowledge Gap Is Sabotaging Your Work

  A knowledge gap between brands and their target audiences is undermining marketing effectiveness. Deriving powerful insights from consumer data, rather than relying solely on surface-level information or personal intuition, is key.

  09.09.25