Insights Hub

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  Consumer Behavior Survey

  Americans are warming up on summer plans, despite high gas prices

  High gas prices don’t seem to be deflating Americans’ summer plans. In fact, the number of people who say they’re planning vacations by car or plane this summer are actually up across the board, according to new data from the Ipsos Consumer Tracker.

  05.26.26
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  Consumer Behavior Survey

  More people feel threatened by hantavirus than COVID

  While few think hantavirus is a high threat, more think so than think COVID is a high threat, according to new data from the Ipsos Consumer Tracker

  05.26.26
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  Consumers Survey

  The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

  The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about twice every month. From sports to politics, the answers say as much about Americans as they do about the world at large. Here's the latest.

  05.26.26
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  Consumer Behavior Survey

  Americans’ appetite for functional foods varies widely

  Americans seek more foods and beverages that improve hydration, energy levels, focus/concentration, and provide longevity benefits, according to new data from the Ipsos Consumer Tracker

  05.22.26
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  Advertising Publication

  As AI changes business, Ipsos insights get better results

  In a world of AI-augmented output, brands and institutions need real insights on real people to earn attention and get results. Ipsos can help.

  05.22.26

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Consumer Behavior Survey

  Ipsos Consumer Tracker

  Half of employed Americans now say their workplace is using chat-based tools

  05.22.26
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  Brand Influencers Events replay

  [WEBINAR] Ipsos Global Influentials: Turning Influence into Demand

  Listen in to our next Ipsos Global Influentials webinar to hear more about a new segmentation model that explains how today’s Influential consumers differ in their attitudes, risk appetite and investment patterns, and outlines how brands can engage each group more effectively.

  05.21.26
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  Society Survey

  President Trump Approval Rating

  Data from the May Reuters/Ipsos Core Political conducted May 15-18 reveals that Americans continue to identify the economy as the nation's most pressing concern, followed by threats to democratic values and norms

  05.20.26
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  Politics Survey

  Latest U.S. opinion polls

  What are the data and trends shaping America today? Explore our latest opinion polls to learn more.

  05.19.26
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  Healthcare Events replay

  [WEBINAR] Biopharma Dealmaking 2026: Trends, Shifts, and What Comes Next

  In this webinar, Ipsos will frame the latest dealmaking trends using recent transactions and market data, followed by a moderated discussion with active investors on what is changing in valuation, deal structures, and decision criteria, and what this means for pharma acquirers and innovator biotechs preparing for partnering conversations.

  05.19.26
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  Polling Survey

  America’s frustration with the cost of living continues to rise

  May Reuters/Ipsos Core Political survey

  05.19.26