POINT OF VIEWElection Day 2024 revealed a different face of America — one not often seen in corporate boardrooms, the Acela corridor, or elite gatherings like Davos. This new America is defined less by the old partisan divides or grievance-laden populism of previous years. Instead, it reflects a realignment that blends cultural energy with a renewed focus on fundamental freedoms: fairness, free speech and individual autonomy. For business leaders, these values are not just political talking points; they are essential to understanding consumer expectations, workforce dynamics and the broader economic landscape. The assumptions that once guided corporate decision-making — about stability, institutional trust and clear market segmentation — no longer hold. Companies now operate in a landscape where consumer priorities, business norms and public expectations are rapidly evolving. How do we best listen and what do we listen for? What tools and insights can we use to unpack this complex and rapidly changing environment? Read on as we detail what brands and specific sectors, like CPG, retail, tech, and healthcare, need to know about developments in public opinion. By listening and learning, the private and public sector can be best positioned to respond by serving their clients and citizens during this time of change.
| CLIENT PANEL WEBINARFrom socioeconomic shifts to reputational risks, the American business landscape is undergoing radical changes. Whether they operate in the public or the private sector, today’s decision-makers must adapt, fast. Revisit our April 9 virtual panel, experts from the Ad Council, the National Association of Veterans' Research and Education Foundations (NAVREF), and Ipsos will explain how businesses and organizations can navigate challenges and act on opportunities in the new America. We’ve explained how leaders across industries can leverage polling data, market research, and strategic foresight to build resiliency and meet the needs of their clients and citizens.
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Impact StoryIn an uncertain world, Axios gets their readers smarter, faster, on the issues that matter. When Axios began working with Ipsos in 2020, they didn’t know that they were embarking on one of the most long-running, far-reaching, and impactful partnerships in both organizations’ history. They just needed to know about COVID-19. But with time, the Axios-Ipsos Coronavirus Index became more than a snapshot of a defining historical moment. It became an ongoing source of truth on the seismic shifts in public opinion and policy that continue to shape America’s future. As months and years passed, Ipsos and Axios’ work went beyond the virus itself, and became an invaluable source of trended data on large-scale trends that continue today — from declining trust in institutions, to the long-term effects of economic and public policy. With the earliest outbreaks five years in the past, the COVID-19 pandemic has mostly been replaced by other fears in the public consciousness. But Axios and Ipsos’ foresight and swift action in those early days gave them a roadmap for the forces shaping America’s present, and its future.
| NETWORKING EVENTSBack by popular demand, we’ll be hosting exclusive, client-only Ipsos After Hours networking events where you can meet with peers and pollsters to hear critical insights about The New America and how businesses can thrive in uncertain times. Be on the lookout for your invite to join us in Chicago, New York, Minneapolis, San Francisco, Washington, and Seattle.
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