Insights Hub

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  Polling Survey

  Most Americans expect the 2026 World Cup to increase U.S.’ interest in soccer

  Majority say the U.S.’ role in hosting the World Cup is going at least somewhat well, according to a new Ipsos poll conducted June 26-28

  07.02.26
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  Society Survey

  Sports and Entertainment: Key insights on fandom, betting, media, and more

  The ways we play, spectate, and entertain ourselves are changing amidst generational shifts, technological innovation, climate change, and more. Read on for a closer look at Ipsos’ exclusive data on sports, entertainment, and media.

  07.02.26
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  Insights Publication

  Ipsos Data Drops 2026

  In 2026, we continue our series of three-minute briefings on what business leaders need to know about today.

  07.01.26
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  Society Survey

  Ipsos Data Drops: Can you start with nothing and make it in America today?

  The belief that you can start at the bottom and make it is a barometer of broader economic health. Brands and institutions need to understand how belief in the American dream is evolving by cohort and generation.

  07.01.26
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  Polling Survey

  How Americans view the U.S.-Canada relationship

  University of Calgary polling conducted by Ipsos

  06.29.26

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Society Survey

  Health and Wellness: Data, insights, and solutions

  What do people want from their health and their healthcare? And from telehealth to public health policy, how is that changing? Here’s Ipsos’ top insights on these issues and others.

  06.29.26
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  Society Survey

  Artificial Intelligence: Key insights, data and tables

  Here’s what business leaders and policymakers need to know about public opinion on AI, from chatbots and shopping recommendations to data centers

  06.29.26
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  Polling Survey

  The nation’s top birthday wish as it turns 250

  Five charts on how Americans feel about the nation’s 250th anniversary, how Americans feel about America 250 events, and the country’s top birthday wish for the republic’s future

  06.26.26
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  Society Survey

  Ipsos week in review

  Here, the Ipsos polling team and other experts mine the past in week in data to present you with a big picture analysis of where the public stands on the most pressing issues of the day.

  06.26.26
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  Consumer Behavior Survey

  AI has a PR problem with Americans

  Only 38% of Americans say the coverage of AI they see in the news is mostly favorable, down from 44% a year ago, according to new data from the Ipsos Consumer Tracker.

  06.25.26
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  Consumer Behavior Survey

  Women do not want male robots

  Men are seven times more likely (20%) than the women (just 3%) to want a male robot, according to new data from the Ipsos Consumer Tracker.

  06.25.26