FYI: Catching The Tablet Wave

Last year we wondered what the future would hold for the tablet PC.

Well, it is almost the middle of 2012 and the tablet PC is gaining more momentum. The majority of internet users now want to own one of these devices and a significant number plan to purchase one before the end of the year. Read this installment of our FYI (Free Year-round Insights) series, for a detailed examination of today's tablet market and whether last year's awareness levels have translated into strong purchase intention for 2012.

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