Affluency: Three Trends to Watch for 2012

AdAge Article Published January 4, 2012 – Welcome to this month's Affluency column by Bob Shullman, President of Ipsos Mendelsohn, and Stephen Kraus, Chief Research & Insights Officer for Ipsos Mendelsohn, who offer three key takeaways to help marketers better target Affluent shoppers in 2012 and beyond.

Read this article now

More insights about Media & Entertainment

Related news

  • ARF David Ogilvy Awards & Creative Effectiveness 2026
    Advertising Event

    ARF David Ogilvy Awards & Creative Effectiveness 2026

    Ipsos is so proud to be a sponsor of the 2026 Awards and Creative Effectiveness conference, sharing the stage with strategic insights.
  • ANA: Automation without alienation
    AI Event

    ANA: Automation without alienation

    Join us for ANA’s one-day conference and hear from brand marketers who have harnessed the power of AI to drive efficiency and growth – all without sacrificing the human touch that drives consumer connection.
  • Amazon Ads unBoxed
    Advertising Event

    Amazon Ads unBoxed

    Ipsos is delighted to be taking part in Amazon’s annual flagship advertising conference packed with product announcements, customer stories, industry expertise, and actionable strategies to help deliver business outcomes.