Affluency: Three Trends to Watch for 2012
AdAge Article Published January 4, 2012 – Welcome to this month's Affluency column by Bob Shullman, President of Ipsos Mendelsohn, and Stephen Kraus, Chief Research & Insights Officer for Ipsos Mendelsohn, who offer three key takeaways to help marketers better target Affluent shoppers in 2012 and beyond.
