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A tale of two Americas
In the five charts below, we unpack Americans' polarized reality on guns and immigration.
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Reuters/Ipsos Survey: Trump remains favored in 2024 presidential nomination despite criminal charges
Donald Trump's position as front runner has been bolstered since his arraignment on Tuesday.
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Defending the Customer During Economic Uncertainty
Hear best practices for articulating the value of CX investments in a way that captures buy-in across your organization and share how improvements in CX KPIs translate to revenue.
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Xperiti, an Ipsos company, launches Vepp (vepp.app)
A SaaS solution providing the technological infrastructure for fully compliant, multi-layered and real-time quality verification for B2B market research.
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The pandemic made Gen Z grow up. Here’s how brands can help them thrive.
Gen Z is at an inflection point. Ipsos shares insights and tips for how brands can help them at this new life stage.
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ARF AUDIENCExSCIENCE 2023
Ipsos is delighted to share the stage at ARF’s annual flagship conference, AUDIENCExSCIENCE.
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Reuters/Ipsos Survey: Trump Indictment and the 2024 Republican Primary
Donald Trump remains the Republican party favorite for the 2024 presidential primary despite a criminal indictment. Ron DeSantis' support has weakened since our last poll.
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Why political polarization means brands need to clarify their purpose
As ESG becomes more politically polarizing, brands need to be clear about their values, says Nooshin Warren, assistant professor of marketing at the University of Arizona.
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How companies take purpose too far and how to fix it
From solving their problems to standing by their values, people expect more than ever from brands. Author, consultant, and industry expert Rishad Tobaccowala explains what the next shift in corporate purpose could look like.
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How people and politics will shape brand purpose in the future
How will corporate purpose evolve in a changing world? In his introduction, editor Matt Carmichael considers the forces shaping purpose’s uncertain future, and what they mean for industries and individuals alike.