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2021 Affluent Outlook: Research & Insights
Will America’s Affluent return to conspicuous spending? Revisit our outlook webinar now.
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Americans aren’t advancing themselves with their pandemic free time
Does this signal a looming crisis in the talent pipeline?
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Want to Reach Consumers After COVID?
Referencing new pandemic adaptation research, we share insights to help business leaders anticipate what’s next.
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Here’s what people want to do first after getting the COVID-19 vaccine
Visiting family and friends is at the top of the list; young people are more likely to have plans.
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Embracing Mixed Mode Research
Why Mixed Mode is more than just a plan B and the way to future-proof your research studies.
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After conclusion of impeachment trial, most Americans feel Trump should have been convicted
New ABC News/Ipsos poll: Three-quarters believe senators voted based on partisan politics, not fact
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How the Pandemic Will Change How and Where We Live
Ipsos’ What the Future report asks what housing and migration patterns will stick
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Cliff’s Take: Is Biden’s House Built on Solid Ground?
Approval ratings versus hyperpolarized pandemania
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How our changing home life is changing how we buy and store pantry items
The acquisition and storage of food and household goods has been a roller-coaster ride for American families the past year. So what does this mean for the future of the pantry? What should brands do to prepare?
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How brands can help people make the most of their home sanctuary
COVID-19 has amplified the role of the home as a sanctuary. We are spending exponentially more time at home seeking comfort, security and emotional well-being. It’s likely that these trends will continue, and brands need to be ready to support this shift.