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The Future of Mobility: Electrification
It may have taken a while, but it seems that electric vehicles are finally driving on a road towards market success.
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Forget Politics! On US Social Media, the UK is more about Adele, soccer... and Hogwarts
Analysis of U.S. internet activity between 2016 and 2018 reveals that 64 per cent of U.S. social media mentions relevant to the U.K. were concerned with culture, compared with 18 per cent for politics.
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Winning the Social Media Marketing Game
To win the social media marketing game, brands are increasingly using the behavioral insights offered by game theory to craft effective social media strategies.
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Quality Inspections
Your automotive design process requires input from many stakeholders, including your target customers.
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Six Key Affluent Traveler Types
Travel is evolving, becoming more and more experiential. But, there are a wide variety of the types of travel experiences people seek.
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The Truck Intercept Study
Just as in many industries, developing a competitive long haul truck in today’s transforming economy requires expertise.
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Lessons from Mexico’s Election
The Mexican election isn't just a repudiation of Trump, it is, in many ways, caused by the same things that produced Trump
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Children First. Lessons from Pediatric Research
Meet Eduard, Lucie and Martina, ages 9, 7 and 10. In an industry moving towards patient-centricity, patient research strives for greater understanding of end users — including children.
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The Customer Experience Tipping Point
It’s no longer just intuition. Research confirms that customer experience is the top reason consumers choose a brand.