Advertising

Ipsos’ analysis of the strategies set to dominate the 2026 creative season

Join us for the ARF Creative Council’s session exploring how advertisers navigate the unique demands of sports sponsorships and partnerships, where creative must harmonize with the event, while reinforcing brand purpose and positioning.

Join Ipsos’ Jamie Stenziano at the 2026 IAB Annual Leadership Meeting, where industry leaders, disruptors, and visionaries gather to shape the year ahead.

Join Ipsos at the Association of National Advertisers’ annual Top Consumer Trends Conference highlighting the cultural, technological, and behavioral shifts that will define 2026.

Ipsos’ pre-game analysis of the strategies set to dominate the 2026 season

CIMM's annual Summit in NYC is its flagship in-person event, bringing together top executives in media, advertising and research, to debate and discuss the most exciting innovations and critical issues defining the industry.

Flying facial hair takes the win in 2025, with Little Caesars and Pringles among the top-performing ads based on hard data from Ipsos.

In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.

How effective were this year’s Summer Games ads? Using Creative|Spark AI, Ipsos’ AI-powered ad assessment tool, we tested 31 ads across multiple different categories. Here’s what we learned.