Advertising

How effective were this year’s Summer Games ads? Using Creative|Spark AI, Ipsos’ AI-powered ad assessment tool, we tested 31 ads across multiple different categories. Here’s what we learned.

New fair-balance rules are here. By prioritizing creative quality, leveraging branded advertising, and listening to the voice of target patients, pharmaceutical companies can continue to effectively reach and engage their target audience.

Creative|Spark AI leverages the combined power of human intelligence and artificial intelligence to boost creative effectiveness.

Political advertising changes the tone every election cycle, but an Ipsos study shows that in some cases it makes brand ads shine even brighter.

Americans rank inflation their most important economic issue, followed by gas prices and interest rates, according to new data from the Ipsos Consumer Tracker.

Three in four Americans plan to watch the Super Bowl in 2024, and one in five plan to bet on it, according to the Ipsos Consumer Tracker

Paramount's "The Industry In Progress Report," will feature insights into the state of inclusion in 2023 and its profound impact on advertising.

We know that creative quality is a big driver of advertising effectiveness. Here’s how brands can turn their award-winning creative into commercial success.

From inspiring keynotes to insightful panels, this year’s Advertising Week New York line-up offers strategic learnings for those in marketing, advertising, media and tech. It’s simply a must if you’re in this industry!